Interracial Adoption Is A Controversial Issue For Decades Now

One of the most common scenarios we think of when hearing the phrase, â€Å"transracial adoption†, is a white family bringing an African American baby into their home. However, that is not always the case. Transracial adoption means the joining together of racially diverse parents and children together into an adopted family. Many families have had the life changing opportunity of adopting a child into their home, whether the child is African American, Chinese, or Vietnamese, that has shaped the family into something even stronger. People should consider interracial adoption because children are able to benefit from a different ethnic background as well as provide a cultural abundant experience for the whole family. Interracial adoption has been a controversial issue for decades now. Segregation plays a big aspect when thinking about how problems with this concept started being portrayed. People believe that when you start to associate different races in a family, the racial identity of the children can start to diminish. However, it is understood that a transracially placed child, and a biracial child in particular, is in the best position to see the commonality between their race and their adoptive race and the barriers to communication, respect, and understanding between the two (Forde-Mazrui). If they are old enough to have been a part of and experienced life in their culture, they will be able to make connections between the two races. On the other hand, this all dependsShow MoreRelatedOverview of the Family in the Mockumentary: Modern Family Essay1107 Words   |  5 Pages The Modern Mockumentary The average family: a married man and women, 2.5 children, with a beautiful home that has a white picket fence and a dog. However, this â€Å"average† family image has changed drastically over the past decade particularly with the acceptance of gay marriage and green cards that are easier to obtain; this has had a substantial influence not only on our society but leverage on social media. An example of this changed media dynamic is displayed through the comedic mockumentaryRead More Colorblind Love Essay2639 Words   |  11 PagesColorblind Love I met my wife Aretha in the fall of 1997; she had just moved from Portland, Oregon, to my hometown of Portland, Maine. By Christmas we were dating, and before we knew it we were both graduating and heading to Boston for college. We’re now happily married and have a one-year-old baby girl. It sounds like a classic high school sweetheart romance, right? Well, to us, yes. But to many people, we’re â€Å"different†. These people’s views have nothing to do with our love, our relationship, or ourRead MoreSame Sex Marriage Should be Legalized Essay example2339 Words   |  10 Pagesto same-sex couples can be compared to the denial of interracial marriages in past decades. Until 1968, interracial marriage was illegal in the United States (Sullivan XXV). Looking back, this fact seems unbelievable and ridiculous, but in the past interracial marriage was as controversial as same-sex marriage is today. For example, in 1968, when the law was passed, 72% of the population in the United States disapproved of interracial marriage (Sullivan XXV). In fact, hostility to same-sexRead MoreShould Same Sex Marriage Affect Traditional Family Values?1797 Words   |  8 Pageswant nothing more than to bring her home, except you run into a big problem, you are not married. Not only are you not married, but you cannot even get married because you are gay. Now not only has Little Suzie lost the opportunity to have a happy, healthy, and loving forever home but you are devastated. What do you do now? The state you reside in does not allow homosexuals to get married. How are you going to build a family of your own? Why are some Americans for the legalization of gay marriage,Read More`` I Do But I Can t 3015 Words   |  13 Pages Marriage Equality Sara Bernard Chamberlain College of Nursing January 7, 2015 â€Å"I do but I can’t† (Herdt, G., Kertzner, R., 2006), the inequalities of marriage are not issues that are new or just starting to make the news in this recent decade. There have been centuries upon centuries of individual fighting for the right to marry. What do these individuals look like and why can’t they be free to marry whom they desire? These individuals that fight for rights to marry vary inRead MoreGay Adoption Policy Analysis3047 Words   |  13 Pagesattitudes about family life have undergone profound changes in recent decades. While public acceptance of homosexuality remains a deeply decisive issue, adoption by gays and lesbians has become increasingly acceptable, with 46% of the national population favoring gay adoption. (Pew Research Center, 2006) In New York State, statutes developed to permit gays to adopt are among the most permissive in the nation. New York Adoption Code 18 NYCRR 421.16 (h)(2) (2004) states that applicants shall notRead M oreLegalization of Same Sex Marriage9779 Words   |  40 Pages The issue on legalizing same-sex marriage has been going on for decades. It has received a lot of objection and opposition since it contradicts the accustomed meaning of marriage as a union between a man and a woman. Though there have been few countries which have approved or have begun to legally formalizing marriage between same sex marriage like Canada, Italy and etc. Still the majority of countries do not recognize this kind of marriage. The researchers pond this issue becauseRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesquite plausibly argue that a new era had begun. A compelling case can be made for viewing the decades of the global scramble for colonies after 1870 as a predictable culmination of the long nineteenth century, which was ushered in by the industrial and political revolutions of the late 1700s. But at the same time, without serious attention to the processes and misguided policies that led to decades of agrarian and industrial depression from the late 1860s to the 1890s, as well as the social Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesNegotiation 117 †¢ Customer Service 118 †¢ Job Attitudes 119 †¢ Deviant Workplace Behaviors 119 †¢ Safety and Injury at Work 119 †¢ How Managers Can Influence Moods 120 Summary and Implications for Managers 121 Self-Assessment Library How Are You Feeling Right Now? 98 Self-Assessment Library What’s My Affect Intensity? 104 Myth or Science? We Are Better Judges of When Others Are Happy Than When They Are Sad 107 glOBalization! Should You Expect â€Å"Service with a Smile† All Around the World? 108 Self-Assessment

The Employee Total Compensation Program - 1163 Words

The employee total compensation program in Aflac is competitive with the industry market for the employees (Reed, 2009, p. 3). First, the company has a program referred to as a â€Å"Total rewards program† for the employees of this organization (p. 3). Next, the focus of the Aflac organization derives from the importance on employees through communication (p. 3). To illustrate, the company’s benefits include compensation such as life insurance paid for by Aflac, policy for cancer paid for by Aflac, insurance for protecting accidents at a low premium for employees, and programs that provides bonuses based on profit-sharing (pp. 4,6). In addition, the organization provides a leadership program to develop employees at all levels within the†¦show more content†¦3). The external weakness include the lower than average of unemployment rate of 3.3 percent that creates challenges to retain competitive employees to meet the shareholder expectations (p. 3). The cha llenges of an organization can influence the performance of an organization from a satisfaction with pay (Gomez-Mejia, Balkin, Cardy, 2016, p. 296). The employee salary within an organization is a huge cause for turnover of employees (p. 296). First, the topic of employee salary is of great importance for the current and potential workforce (Lee Lin, 2014, p. 1577). In addition, employees that have the perception on receiving lower compensation that others within their market will lack in performance and have a desire to leave the organization (p. 1577). In retrospect, the regular evaluation of compensation within the organization is vital to the reduction of employee turnover (p. 1577). Traditional and Non-Traditional Rewards The use of traditional rewards within the organization rewards that are apparent within Aflac. The use of the traditional rewards systems are the compensation, profit sharing, and insurance profited to employees (Reed, 2009, pp. 3-5). The non-traditional rewards in the Aflac organization are the child care facility, employee recognition, outdoor adventure days, fitness facilities, and professional development for the employeesShow MoreRelatedThe Employee Total Compensation Program1162 Words   |  5 Pagesor Services to Enhance Total Compensation for Employees The employee total compensation program in Aflac is competitive with the industry market for the employees (Reed, 2009, p. 3). First, the company has a program referred to as a â€Å"Total rewards program† for the employees of this organization (p. 3). Next, the focus of the Aflac organization derives from the importance of employees through communication (p. 3). To illustrate, the company’s benefits include compensation, such as life insuranceRead MoreAn Effective Total Rewards Program For Increase Profitability1723 Words   |  7 PagesOrganizations that use a salesforce to help promote its business for increase profitability are challenged to develop a compensation plan that aligns the company’s overall goals. A sales compensation plan is more than a tactical focus, but it is a strategic focus for an organization to that enables the company to remain competitive in the business industry (Thoreson, 2014). State Farm was founded in 1922 by G.J. Merchele, as an auto insurance company. Today, it is one of the leading providers ofRead MoreNew And Improved Rewards At Work. Creating And Implementing1534 Words   |  7 PagesCreating and implementing new and improved rewards systems at work has been a tool of success for many organizations. Corporations use these rewards to boost employee morale and to allow their employees â€Å"me time†. Throughout the course of this paper, I will determine how innovations in employee benefits can improve the overall competitive compensation strategy of the organization. Next, I will explain how innovative benefits could be tied to specific jobs. Thirdly, I will critique the effectiveness ofRead MoreEmployee Benefit Plan Development : Employee Benefits Essay1508 Words   |  7 PagesEmployee Benefit Plan Development â€Å"Understanding your employee’s perspective can go a long way towards increasing productivity and happiness† – Kathryn Minshew, founder of The Muse. In today’s highly competitive and robust job market, benefit programs have become an integral aspect of an employer’s total compensation package. In fact, an employer’s total benefit package plays just an important role in attracting and retaining talent for organizations as monetary compensation, according to a recentRead MoreEmployee Compensation Programs Essay1416 Words   |  6 PagesBenefits have most definitely changed throughout the past years. According to Compensation, during 1880 people worked approximately 14 hours every single day except on Sundays and would only receive a raise if they stayed with the company for five years and if the company prospered during that time (Gerhart, 2011, p. 414). Over the next couple of years, employees began seeing work hours change from 60-64 hours per week to 54 hours by the year 1930. Eventually, employees were able to have holidaysRead MoreA Critique Metric Measurements Tools1495 Words   |  6 Pagesreviewing the analysis. Senior management focuses on the numbers for total compensation, which directly impacts the bottom line. Conversely, the employee may review total compensation in light of fairness, equity, and in comparative with industry offerings. Another scope from which to review the analysis of metrics is from the human resources professionals’ point of view, which is the engagement of staff and job satisfaction. Total Cost of Workforce For most organizations, the primary goal is to maximizeRead MoreThe Associate Director-Customer Service Position Essay1292 Words   |  6 PagesThe Associate Director-Customer Service position is responsible for the leadership of a work group and development of broad programs or projects in support of organizational or area strategies. Manage, communicates translates functional/operational goals into team goals through professionals and supervisors the activities of a department. The Associate Director shall manage implementation of policies procedures as well as maintaining results for costs, methods employees. 1. Responsible forRead MoreEssay On Total Rewards1380 Words   |  6 Pagesof all employees within the company. According to Rose Stanley, a total rewards practice leader, WorldatWork, the non-profit human resources association, says companies must try to tailor those offerings in a way that addresses the needs of their workforce but at the same time keeps costs in line. Employers who can afford to offer benefits are generally benefiting from a wider pool of candidates. Providing a tailored compensation package tied closely to specific job that can be customized enoughRead MoreSales Force Compensation Essay832 Words   |  4 PagesSales Force Compensation Adam Goode Dr. Ed Sherbert HRM533: Total Rewards November 4, 2012 Sales Force Compensation In order for a company to acquire the highest number of clients, that company must be able to fully motivate their employees. One of the primary factors to motivate the sales force is compensation. Employees that are in the sales force do want to get commissions for the sales that are made, butRead MoreEssay Total Rewards1510 Words   |  7 PagesIMPROVED REWARDS AT WORK 1 Running head: New and Improved Rewards at Work New and Improved Rewards at Works HRM 533 Total Rewards Dr. Mary Ann Wangemann Strayer University

Nutrition and Obesity Crisis Free Essays

Why is parental responsibility the basis of each solution? 5. Based on my research, why do I conclude that parental responslblllty Is the best solution for the obesity crlsls? Expanded Research Questions: 1 . What Is obesity and why Is It an Important Issue? (INTRO) a. We will write a custom essay sample on Nutrition and Obesity Crisis or any similar topic only for you Order Now statistics b. story c. hesis 2. What background Information Is necessary to understand this issue fully? a. brief history of crisis b. brief effects of crisis 3. What solutions have been put forth to help solve the obesity crisis? a. Dietary solutions b. Exercise solutions 4. Why Is parental responslblllty the basis of each solution? 5. Based on my research, why do I conclude that parental responsibility is the best solution for the obesity crisis? These are examples of great questions to ask. America is one of the most obese countries in the world, and the reasons are quite obvious. Just take a look around you. Fast food chains on every block (unhealthy foods re much less expensive than the healthy foods we should be eating), more and more technology to make our lives easier (and lazier), and high amounts of stress are all factors to weight gain In our country. A recent study In January 2010 shows that obesity rates have reached a constant level and stayed there for the past five years, but still the levels of obesity are still unacceptable. Almost 34 percent of American adults are obese; this number Is more than double the amount of 30 years ago. And the percentage of obese children has nearly tripled in that time, to 17 percent. Are we doing enough to bring these numbers down? How to cite Nutrition and Obesity Crisis, Papers

Factors Influencing Accounting Information-Samples for Students

Question: Establish and Maintain Accounting Information System. Answer: Introduction An accounting information system fundamentally refers to the system that a business utilizes to store, manage, collect and process the retrieved financial information for the efficient utilization of the data by the users, particularly, by the different stakeholders of business. A well-implemented accounting information system involves the coordination between the different departments of the organization and improves the quality of work by communicating the essentialities of the operations undertaken. Implementation of the Accounting Information System (AIS) The newly purchased accounting information system, to be implemented in the local garment wholesale company may be done by following the mentioned steps (Ismail and King 2014): Detailed requirements analysis this step involves obtaining of the required information from the users of the financial statements so that the accounting information system can be developed according to the specified needs of the users. Design of the system the system hence designed, should be reviewed and the information collected should be monitored. Documentation and testing documentation of the procedures required to be executed for the successful establishment of the accounting information system should be done. The process of documentation acts as a guideline manual for the users of the system. After documentation, testing of the system from all the aspects are done prior launch. Training training of the personnel in usage of the system is another essential step in implementation. Data conversion the transfer of information from the old system to the newly implemented one is the last and the most essential step. Monitoring and reviewing the system The most important step in the adoption of a new accounting information system is the part concerned with the monitoring and review of the newly implemented system. The different measures that may be considered for reviewing the implemented accounting information system are as follows: Effectiveness of the internal control measures implemented Effectiveness of the documentation done Separation of operation from accounting Adequate reporting of disclosures Cost effectiveness of the system The system should be evaluated on the basis of the above mentioned factors. Now, evaluation is a long-term process that is carried out over a time-period. Effective monitoring of the newly implemented system leads to revelation of the problems that may be associated with the accounting information system (Laudon and Laudon 2016). The major problem associated with the implementation of an accounting information system is that the documentation process may not be properly executed. Moreover, the transfer of the data from the old system to the new one may result in potential corruption or loss of important information. The employees of the organization may not be able to properly adjust with the technological changes inside the organization (Simkin, Norman and Rose 2014). Recommendation The particular recommendation regarding the above mentioned difficulties is that the purchase of the accounting information system by the garment company should be such that it accurately complies with the financial needs of the company. Moreover, the training imparted to the employees in the utilization of the system should be a clear process so that they can effectively utilize the system and do not feel demoralized about the implemented change in the firm. References Ismail, N.A. and King, M., 2014. Factors influencing the alignment of accounting information systems in small and medium sized Malaysian manufacturing firms. Journal of Information Systems and Small Business, 1(1-2), pp.1-20. Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education India. Simkin, M.G., Norman, C.S. and Rose, J.M., 2014. Core concepts of accounting information systems. John Wiley Sons.

Quality and Value of Food

Table of Contents Introduction Food procurement Food storage Food preparation and service Conclusion Reference List Introduction Quality and value of food is an important factor in retention of loyal and creation of customers in a restaurant especially when targeting tourists. Advertising We will write a custom essay sample on Quality and Value of Food specifically for you for only $16.05 $11/page Learn More Tourists sample food in order to gain the real sense of the place they visit; therefore, this has called for development of local and foreign foods in most restaurants as the competitive factor in the business. Food quality has positive association with value of money a customer is willing to spend on food. Quality of food has positive effects on retention and creation of customers. Food of poor quality keeps off the customers and even the new customers do not return if they encounter poor quality on their first visit. On the other hand, custome rs remain loyal to a specific restaurant if they experience food of good quality and value for the first time. Restaurant business is a very competitive industry and to be above our competitors, we have to look at the quality and value of food we are preparing and serving to the customers. Tourist customers look for aspects such as available varieties of food, quality, and value for money for their satisfaction (Clark Wood 1998). This paper will look comprehensively at the value and good quality of food in creation and retention of customers in a restaurant. Food procurement There are many people such as producers, suppliers, storage personnel, preparation and service staff involved directly and indirectly in determining the quality and value of food. Producers being the farmers are involved in producing food. Preparation of food of good quality means use of ingredients of good quality thus food production by farmers affects directly the quality and value of food. Customers have to get the value for money they are spending on producing food and this is only achieved if the farming materials used are of high quality. Farmers have to be in touch with requirements and changing tastes at restaurants. For instance, the quality of locally produced meat, vegetables and organic food has been creating extra value as this is desired by tourists and local customers. Suppliers also affect the quality and value of food offered at a restaurant (Crotts Raschid 2008). Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More This means they should supply food on time when still fresh as some foods like vegetables are perishable and lose value with time. Thus this calls for the manager to be careful when choosing his suppliers. This ensures availability of quality ingredients whenever needed to avoid losing customers. Food storage According to Crotts Raschid (2008), food has to be stored pr operly and safely to ensure it does not lose quality and meets health standards. This calls for the manager to ensure that the restaurant has good storage facilities. Cold rooms for vegetables should always be well maintained and good hygiene observed when handling food thus the manager should ensure he has employed a qualified and experienced store keeper with knowledge of food handling techniques as this affects directly the quality of food prepared and served to customers. Food preparation and service When it comes to food preparation it affects directly the quality and value of food served to the customers. The manager should ensure that he has recruited the right staff with the knowledge and experience in production and preparation of different food items in the menu. This means there should be specialization of roles in the kitchen where by every cook prepares and produces what he/she is good at. Also, there should be use of specialized tools and equipment during food prepar ation (Crick Campbell, 2007). This saves on cost of production as there is minimized wastage of food. With good organization in the kitchen, production and preparation of quality food on time is achievable. This attracts and retains both local and tourist customers as they are satisfied with the quality of food and get value for money they are spending on food. The preparation area has to be well arranged to ensure minimized interruptions among the cooks which might cause delay in preparation of food. This ensures there is no mixed flavors’ among different food items thus food served is of the exact flavor as expected by the customer. Advertising We will write a custom essay sample on Quality and Value of Food specifically for you for only $16.05 $11/page Learn More Food should be classified depending on their cooking time to ensure they are well cooked and do not keep customers waiting for long. The manager should always ensure his staff is le arning continuously to keep in touch with new menu items in the market and changing methods of preparation. Different food items in the market must be prepared well to compete effectively with other restaurants. In all the preparation and production units the chef should always check and emphasize on maintenance of good hygiene which can never be neglected when it comes to preparation of quality food. The manager should employ qualified and experienced waiters for them to offer high standard services to the customers. They should be well trained on hospitality as are the ones who are in direct contact with the customers. They should cooperate with the team in the preparation section and inform them accurately on demand of different food items on the menu and the expressed desires by the customers to avoid losing customers to other restaurants. This calls for a very effective team work in the restaurant in order to satisfy the customers (Ekinci Massey 2008). Conclusion It has been shown clearly that the quality and value of food are important factors in retention of loyal and creation of new local and tourist customers in a restaurant and thus a manager should pay close attention to these factors in order to be the leading food provider in today’s competitive tourism industry. Reference List Clark, M. A., Wood, R. C. (1998). Consumer loyalty in the restaurant industry—A preliminary exploration of the issues. International Journal of Contemporary Hospitality Management 10 (4), 139-44. Crick, A., Campbell, A. (2007). McDonaldization, Mass customization and Customization: An analysis of Jamaica‘s all-inclusive hotel sector. Ideaz, 6, 22-41.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Crotts, J., Pan, B., Raschid, A.E. (2008). A survey method for identifying key drivers of guest delight. International Journal of Contemporary Hospitality Management, 20(4), 462-470. Ekinci, Y., Dawes, P. L., Massey, G. R. (2008). An extended model of antecedents and consequences of consumer satisfaction for hospitality services. European Journal of Marketing, 42(1/2), 35-68. This essay on Quality and Value of Food was written and submitted by user Lilly Foreman to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Volpones weakness Essay Example

Volpones weakness Essay Example Volpones weakness Paper Volpones weakness Paper It is debatable, however, that Moscas manipulative personality would make him the dominant character without Volpones weakness of character as, on several occasions, when Volpone is thinking for himself Mosca influences his thoughts for his own gain and takes control of the situation. Jonson shows this immediately in the play, as Volpone initially leads the conversation in Act 1 scene I, but Mosca soon takes control, flattering Volpone with claims of what he believes him to be. When Mosca states that riches area greater good than wisdom Volpone agrees partway, but says he glories more in the cunning purchase ofwealth than in the glad possession, so it appears he is the most leading of the pair, but Mosca seizes this and praises Volpones indulgence, using such analogies as a merchant with rich Candian wines who drinks the lees of Lombards vinegar. He praises Volpone again for his generosity, claiming that he dare give from the bright heap of his gold to Mosca, his poor observer This is not only seen with Volpone, but Mosca also uses his covertly persuasive methods to influence Corvino, making him too believe he is in control. Volpone leads conversation and then Mosca takes control   Unnecessary flattery leading to being given money   Makes them think theyre in control   Uses similar techniques on Corvino, despite already being shown to be an impossible task, and wins Celia for Volpone  Despite Moscas calculating nature and his clear skill in manipulating the clients and, to some extent, Volpone, he is dependent on Volpone for a home and his livelihood and therefore, on a larger scale, it is Volpone who is the dominant character, providing the situation and means for Mosca to carry out his deceptions. Socially, Mosca will always be the lesser of the two, but his furtive dominance is achieved through his personality, as seen in his control of Volpone and the clients. His lower social class also acts as a cunning guise, gulling others into believing his is incapable of influencing them for his gain due, particularly due to his having little or no formal education. It is therefore in personality that we see Mosca as the dominant partner, and it is this aspect of the characters that is overtly focused on in the play. Volpone would be incapable of his cunning purchase ofwealth without Mosca, and Mosca, as a parasite, needs Volpone to support himself and live. Although unbalanced, there is an element of co-dominance and dependence in Volpone and Moscas relationship, with Mosca dependent on material goods, and Volpone dominant in this area, yet dependent on Moscas personality attributes, making Mosca the more dominant in their relationship.

Food Essay Example | Topics and Well Written Essays - 500 words

Food - Essay Example Manchego cheese on the other hand is also derived from Spain, specifically the La Mancha region (Manchego Cheese 1). This cheese is produced by combined sheep’s milk and bread and allowing it to cure for a period of time. The final component of this particular dish is that of the croquettes. The observer quickly notes that this word is spelled in the French form. There exists a nearly identical offering in traditional Spanish cuisine; however, it is usually referred to as croquetas. In this way, the observer notes that a particular French influence over this particular dish is noted. As it is impossible to distinctly know what may be French about the way that the dish is prepared until it is sampled, this analysis will await a determination based upon that time. This particular dish is unique in that it is one of the few â€Å"fusion† dishes that exist on the menu. As such, the origin of the ingredients that make up this particular dish are not entirely and/or uniquely Spanish. Furthermore, until the dish is sampled it will be difficult to say with certainty whether the specific origin of the components of the dish. It is also interesting to note that â€Å"croquettes† are a dish that is enjoyed by over 18 different countries and a variety of different ethnicities. As it is such a common and widespread dish, it makes a great deal more sense as to why the dish could borrow the French version without necessarily losing the meaning or adulterating the level of the ethnic food offered. In this way, although it is a uniquely ethnic dish, it has the flair of universality that gives it a particular appeal even to those that may not have a great deal of experience ordering from a ethnically Spanish menu. Lastly, the dish appears to be a very simple yet tasty dish. The ingredients involved in its preparation include ham, cheese, and mashed potatoes rolled in a batter and

How does globalisation impact on the management of Chinese firms Essay

How does globalisation impact on the management of Chinese firms - Essay Example The role of globalization in the competitive economic scenario and the environment cannot be underestimated. The firms have to advance themselves with the ever rising challenges in the market and accordingly build up their strategies. It is here the role of globalization plays the prime effect. The foreign policies practiced by China as well as the economic situation across the globe are all factors for a firm to sustain in the market. The focus of the paper will lay upon the needful to be done by the management to be in line with the impacts of globalization. In fact this is the reason behind inclusion of both and negative aspects of globalization. Introduction Globalization and its impact on the management of firms have attracted an effective attention of the international business’ scholars in the past decades. Small family run private owned business organizations have been at the middle of various international discussions on the how the globalization impacts the managemen t of the organizations. Liberalisation of markets, services, standardization and integration of economies are considered as the hallmark of the globalization. Opening of economy and increased interdependence on global market has contributed effectively to the economies of both developing and developed countries. China is considered as one of the emerging economies around the globe. The small family run private owned hospitality firms are achieving significant growth rate due to China’s open economy policy and globalization. On the other hand, it is quite challenging for an organization within this sector to manage the workforce and business performance inside or outside of the country. Recently china achieved potential economic growth rate due to globalization, open door policy and economic reformation. It is true that the business environment in China is becoming highly potential as well as competitive. Several organizations within the small family run private owned hospital ity organizations are adopting different strategies in global market place in order to develop potential client base and gain significant competitive advantages. Despite the financial advantages, the management of these Chinese firms faces several issues in foreign market places due to globalization. Several Chinese small family run private owned hospitality firms are trying to aiming on global expansion strategy. However, globalization has several advantages and disadvantages on the management of these firms that will be discussed in the discussion part. This essay will determine the impact of globalization on the management of small family run private owned hospitality firms outside China. Discussion It s true that globalization and open door policy of China is motivating several small family run private owned hospitality firms to adopt and implement global expansion strategy. These organizations are considered as one of the important contributor of the economic growth of China. C hina is highly focusing on the growth of these business firms due to high potentiality and strong market demand. Therefore, the government of China is supporting these organizations to adopt and implement global expansion strategy. There are several negative and positive consequences of globalization on the management of these firms that are discusses below. Positive Impacts of Globalization Several leading organizations are trying to capitalize on the opportunities that are developed due to

Annotated Bibliography Example | Topics and Well Written Essays - 1000 words - 9

Annotated Bibliography Example The author has rightly presented that the book â€Å"Quality from Customer Needs to Customer Satisfaction† by B. Bergman and B. Klefsjo studies the quality movement from a holistic outlook by providing practical examples that are blended with an inclusive and systemic synopsis about the Japanese industrialists. The authors illustrate how the Japanese industrialists have approved and implemented the ideas of American experts without the knowledge that their methodologies are being exported to the U.S and the rest of the world by these expatriates. The book is divided into five parts with each section discussing a different subject. The book is relevant to this study because it provides knowledge and methodologies of how to enhance quality in organizations and companies. This essay also discusses that the authors of â€Å"High – involvement innovation through continuous improvement† offer a managerial tool to organizations and all forms of businesses that can help the businesses to overcome the challenges that are common in the current business environment. The article indicates that companies can allow continuous improvement through the mobilization of high levels of involvement of the workers in constant incremental problem-solving.   This journal article provides a report on a five-year study program that explores Implementation issues in continuous improvement and suggests a framework model that can be used to develop continuous improvement.

Competitive Advantages Of Johnson And Johnson Commerce Essay

Competitive Advantages Of Johnson And Johnson Commerce Essay Johnson  Ã‚  Johnson (JJ) was founded more than 120 years ago on a revolutionary idea that doctors and nurses should use sterile sutures, dressings and bandages to treat peoples wounds. Ever since, JJ has brought to the world, new ideas and products that have transformed human health and well-being. Johnson  Ã‚  Johnson has more than 250 companies located in 57 countries around the world involving specially in to three main businesses ; medical devices and diagnostics, pharmaceuticals, and consumer health care. JJ has experienced astonishing growth through global expansion, innovative products and processes, RD, services and quality that make a difference in peoples lives. Johnsons Baby is the most trusted brand of skin care products for mothers all over the world. Like Diaper rash care, baby powders, baby hair care, baby bath products and many more. They offer products and information targeting baby care, skin and hair care, nutritionals and so on. Creating meaningful innovation in health care within the consumer business franchise depends on a research strategy deeply involved in technology and consumer insight. This takes into consideration JJs vision: Bringing Science to the Art of Healthy Living! Major competitors Although the Consumer Health Care division is the smallest of the companys three segments, it includes some of the companys most recognizable brands such as Tylenol, Neutrogena, and Band-Aid. The major competitors of JJ are Novartis and Procter and Gamble in baby care products. Table 1: sales of Major Consumer Franchise in USD Millions Company Name Johnson Johnson (Baby Care) Novartis (consumer health) Procter Gamble (BABY CARE AND FAMILY CARE) 2007 1,982 NA 1,440 2008 2,214 1,125 1,728 2009 2,115 1,118 1,770 Table 1 and graph 1shows the greater sales figure of baby care products of JJ than its competitors which also includes family health care products. From this, we can see the highest market share of JJ in the industry. In baby care, they compete primarily in diapers, training pants and baby wipes, with approximately 35% of the global market share. Graph 1: chart showing sales of table 1. COMPETITIVE ADVANTAGES PRODUCTS The first competitive advantage for JNJ lies in its product itself which has NO MORE TEARS ® formula patent. Safety, comfort, and gentleness have always been a top most priority in its products. Instead of soap or alcohol it uses various harmless chemicals, and its products go through rigorous clinical testing to ensure the highest standards in baby care. Johnsons baby shampoos and soaps has been a trusted product for the parents which rinses very quickly and cleanly, and doesnt cause irritation to skin, eyes and scalp unlike others products. They have got most number of patented products. BRAND JJ has a history of 120 years of operations which has been trusted by doctors, nurses and parents around the world, now operating across 57 countries with more than 250 operating companies. In 2008, its brand value was worth of $3,582 millions, ranking 92 in the world. The company has been involved in many CSR activities like supporting International Youth Foundation for HIV/AIDS prevention program in Africa, child center in India, educating the people and providing handful tips regarding healthy and safety living, caring babies, and healthy environment. INNOVATION It is interesting to see innovation in terms of its products and processes as well in JJ, and every year it comes up with innovative products. Recently they have introduced new night time product which has been clinically proved to help babies fall asleep well and throughout the night. JJ has strong and well-equipped RD network, state-of-art technology, huge investment capacity, world-class research facilities, highly productive small team settings, and sound scientific methods. Every year JJ invests billions of dollars in RD, in 2008, it had invested 11.9% of its total sales (total sales figure was $7,577 million), ranking 7 in the worlds top companies spending in RD, and topmost in its industry. EXTENSIVE COLLABORATIONS JJ has been exclusively involved in selective licensing, acquiring and forming joint ventures for growth and expansion. Every year they enter in to 100s of strategic alliances and they have acquired more than 35 companies through the world so as to share best practices, acquire and develop cooperative talent, share research initiative, group purchasing and others. For example, in 2006, it acquired consumer section of Pfizer Consumer Healthcare (PCH), which added diverse portfolio in nine additional categories. In same year, it acquired Groupe Vendome, a reputed company in France involved in adult and baby skin product, and now JJ is selling product in their brand name in market of France. The ability to work across company and countries has helped JJ to produce most comprehensive and broad health care products, which has made them unique in the market. Their diversification is within the industry has made possible for cross business collaboration to address unmet health care needs. CORPORATE CULTURE Driven by the companys vision and support from top management, employee diversity has become one competitive advantage for JJ supported by various programs and activities like affinity groups, mentoring programs, diversity university, etc. Employees are encouraged to work in different divisions and roles so as to develop broadly. The business model adapted by JJ fundamentally uses the adaptation of entrepreneurial values. The decentralized corporate structure results in different people with different skills, thoughts, and ideas coming together and collaborating to develop products and technologies. The company has received various awards and recognitions for its best practices. We have the people, proprietary technology and capabilities of many diverse, entrepreneurial companies, this enables us to innovate at the intersections of our businesses. Thats an important competitive advantage and why were truly more than the sum of our many vibrant businesses. Johnson Johnsons Vice Chairman Christine Poon Sustainability and conclusion JJenjoys sustainable competitive advantage mainly due to corporate culture and brand name. Innovation has become possible because of its resource capabilities, extensive collaboration strategies and its business model. It would be surprising to see JJpossessing more core competencies which they have created from 120 years of operations. It has created more value to customers from benefit and cost advantage thorough increasing return rather than economies of scaleThus, we strongly believe that it will make them to stand out in the market in days ahead too.

Lincoln Electric Case Study :: GCSE Business Management BTEC Coursework

Lincoln Electric Case Study The Lincoln Electric Company is the world’s largest manufacturer of arc welding products and a leading producer of industrial electric motors. Their key competency is achieving higher worker productivity. Every year the company has seen high profits and bonuses. Employee morale and productivity remains very good and employees are very loyal to the company. The company also puts customers goals as top priority. Organization Structure This is a very organic organization. They do not have a formal organization chart in this company because they want to ensure maximum flexibility. They have an open-door policy in which employees take problems to the people that are most capable of solving them. Routine supervision is almost nonexistent. Lincoln has a fairly flat organization in which there are usually two or three levels of supervision between production workers and the president. Employees are evaluated on quality, dependability, ideas and cooperation, and output. They also have great job security, while also being able to participate in decision-making. Problem identification Lincoln Electric does not really seem to have any big problems in their current operations while working under an organic structure, but one problem seems to be the lack of attention that the stockholders get. At Lincoln, the stockholders are given last priority. The whole philosophy behind this is that they think that it will be more profitable than investing money in any other way. Alternatives considered Alternatives for this company is to work towards making some of their activities mechanistic while keeping some functions organic. The other alternative is to keep the company going as is with no change. If there is no problem to be fixed, than don’t try fixing it, since it will result in more problems. Once some Harvard Business School researchers made up an organization chart for the company and the management felt that it had a disruptive effect. One big item that they want to consider is to pay a little more attention to the stockholders, which are financing the company. Alternatives selected and rationale The alternative selected is to keep the company going like it is with the organic structure.

The-Last-Rajah-Ratan-Tata

Modesty The chairman ot theTata Group † India's biggest conglomerate, with businesses ranging from software, cars, andsteel to phone service, tea bags, and wristwatches † usually drives himself to the office in his$12,500 Tata Indigo Marina wagon. He prefers to spend weekends in solitude with his two dogsat a beachfront home he designed himself. And disdainful of pretense, he travels alone even onlong business trips, eschewing the retinues of oldes who typically coddle corporate chieftdlns.But the 69-year-old Tata also has a daredevil streak, An avid aviator, he often flies a orporateFalcon 2000 jet around Indla_ And In February he caused a sensation at the Aero India 2007 airshow by co-piloting Lockheed (LMT) F-16 and Boeing (BA) F-18 fighter jets. Tata's business dealings reflect the bolder side of his personality. In the past four years he hasembarked on an investment binge that is building his group from a once-stodgy regional playerinto a global heavy-vveight.Since 2 003, Tata has bought the truck unit of South Korea's DaewooMotors, a stake in one of Indonesia's biggest coal mines, and steel mills In Singapore, Thailand,and Vietnam. It has taken ver d slew of tony hotels Including New York's Pierre, the Ritz-Carlton In Boston, and San Francisco's Camden Place, The 2004 purchase of Tyco International's(TYC) undersea telecom cables for $130 million, a price that In hindsight looks Ilke a steal,turned Tata into the world's biggest carrier ot international phone calls.With its $91 millionbuyoutof British engineering firm Incat International, Tata Technologies now is a major supplierof outsourced industrial design for American auto and aerospace companies, with 3,300engineers in India, the U. S. , and Europe. The rowning deal to date has been Tata Steel's $13 billion takeover in April of Dutch Britishsteel giant Corus Group, a target that would have been unthinkable Just d few years ago. In oneswoop, the move greatly expends Teta Steel's range of fin ished products, secures access toautomakers across the u. , and Europe, and boosts Its capacity fivefold, with mills added Inpennsylvanla and OhloNow, a new gambit may catapult Tata into the big leagues ot global auto manufacturing: Thecompany is said to be weighing a bid for Jaguar Cars and Land Rover, which Ford Motor Co. (F)wants to el

Alcohol Marketing and Advertising Essay Example

Alcohol Marketing and Advertising Essay Example Alcohol Marketing and Advertising Essay Alcohol Marketing and Advertising Essay golf shirts, patio umbrellas, and glassware). Some of the sites offer an opportunity to sign up for e-mail messages that contain similar text. Approximately a dozen of the sites have interactive features, such as the opportunity to play a game like dominoes or to click on images of men and women in a cocktail lounge to see what they are saying. These features are presented in a slow-paced, low-key manner; their appeal to today’s youth is uncertain. Four of the sites feature more alluring content, e. g. , photos of scantily clad models on a beach. Over 90% of the sites feature references to the fact that alcohol is for persons of legal age or contain other responsibility messages. The Commission also reviewed the sites for response to the Commission’s 1999 recommendation to attempt to limit access to users stating they are over the age of 21. All of the brewers’ sites and most of the vintners’ sites had responded to the recommendation, and featured such a system. Most of the distillers’ sites instead required that visitors click on a box stating that they are of legal age before entering the site; however, DISCUS has now modified its code to require use of an age verification mechanism which could consist of requiring visitors to enter a birth date over the age of 21 in order to enter an alcohol advertising site. Three companies provided data showing that between 30% and 70% of consumers exit a site rather than entering their date of birth. It is not known whether this is because they are underage, wish to avoid the inconvenience, or are concerned about privacy. In some cases, if a consumer enters his age and is rejected for being underage, the consumer is automatically sent to a web site promoting responsible drinking practices (such as the Century Council site) or to a site for a non-alcohol product. 58 In addition to sponsoring branded web sites, some companies place banner ads on web sites operated by others. The documents obtained from two companies that engaged in this practice in 2002 show that such ads are placed on sites shown by reliable data to have adult audiences that 18 equaled or exceeded 75% (such as NHL. com and Maxim. com) or even 85% (such as Ticketmaster. com and ESPN. com). Alcohol web sites are different from other alcohol advertising because consumers must seek them out – unlike television or print ads, their content does not appear unsolicited. Further, when the Commission last reviewed this issue, there were no technologies that permitted advertisers to limit site entry to those who could be determined to be of legal age. As a result, the Commission urged alcohol advertisers to limit entry to alcohol web sites to those who entered a date of birth showing that they were 21 or older. The Commission recognizes that some consumers may indicate an inaccurate date of birth. So long as web site content is not likely to appeal to minors, however, the requirement to enter date of birth may be sufficient, as the alternative is to require site visitors to provide sufficient personal information to permit verification of their adult status. The Commission thus continues to urge all industry members to avoid web site content that appeals to minors. Operators of web sites that feature content likely to have strong appeal to minors, or that permit consumers to order alcohol online, should consider use of age verification technologies. These technologies require the consumer to enter personal identifying information (such as a name and driver’s license number); they immediately compare this data to publicly available information in government databases and then limit site access to those consumers demonstrated to be over a specific age (such as 21). 9 c. Advertising to College Students In the 1999 Report, the Commission identified advertising to college students as a source of concern, given the presence of a significant underage audience and the high incidence of abusive college drinking. It cited, as a best practice, restrictions on campus alcohol beverage advertising and raised concerns about ads in campus newspap ers placed by off-campus bars that appeared to promote irresponsible drinking. A substantial minority of college students – approximately 42. % – are below the legal drinking age, and a 2002 report sponsored by the National Institute on Alcohol Abuse and Alcoholism discussed in depth the issues associated with college drinking and identified potential prevention measures. 60 As of 2003, the Wine Institute and DISCUS codes continue to 19 prohibit advertising in college newspapers and prohibit marketing activities on campuses, except (in the case of the DISCUS Code) at licensed retail establishments. The Beer Institute Code continues to permit members to sponsor on-campus sports events, but only with the approval of the college and (in the case of public events) where most of the audience is reasonably expected to be 21 or over. The Revised Beer Institute Code also specifies that promotions on college campuses should not portray consumption of beer as being important to education; shall not degrade studying; and shall not encourage irresponsible, excessive, underage, or otherwise illegal alcohol consumption. With regard to ads local alcohol retailers place in college campus media, most companies now direct the parties engaged in selling their product, including distributors, wholesalers, and sales and marketing personnel to comply with their college marketing policies. The Commission is not aware of any indications of non-compliance with these policies. With regard to activities specifically targeted to U. S. students at â€Å"spring break† locations, whether here or abroad, the alcohol companies surveyed by the Commission now universally limit such promotions to licensed retail locations such as bars and restaurants. 1 A few of the companies stated that when sponsoring on-premise promotions, they take extra steps to prevent underage consumption by having extra security to check identification. 62 d. Direct Shipment of Alcohol to Consumers Alcohol is typically purchased at a retail outlet or an â€Å"on-premise† location. This is consistent with the three-tier system, estab lished after Prohibition and enforced under state laws, which generally requires that alcohol manufacturers sell to retailers and wholesalers, who in turn sell to retailers, and who in turn sell to consumers. Through this system, consumers can obtain the most popular brands of beer, wine, and spirits. Nevertheless, consumers sometimes seek other avenues to purchase beverage alcohol. They may order alcohol through consumer clubs or from vintners’ web sites. 63 In a recent staff report, the Commission’s staff concluded that state laws banning direct shipment of wine to consumers reduced consumer choice and raised prices. It noted that states that permit interstate direct shipping generally report few or no problems with shipment to minors, with some states applying safeguards to online sales, such as requirements that package delivery companies obtain an adult 20 signature at the time of delivery, and others developing penalty and enforcement systems to provide incentives for compliance with prohibitions on sales to minors. 64 Direct shipment remains a very minor part of the alcohol supply system. In the case of wine, an industry expert estimates that at least 90% of wine is sold through the traditional three-tier channels. 5 Data show that over 99. 9% of the malt beverages sold in the U. S. is shipped from breweries to beer wholesalers or sold to consumers in brewpubs or tasting rooms at breweries. 66 Similarly, because the vast majority of spirits brands are available through local retail outlets, there has been little demand for direct shipping. 67 The web sites operated by the companies that were the subject of this inquiry do not, except in the case of wine sites, provide for sale of alcohol to consumers. As set forth in the Commission’s Wine Report, there is little evidence that teens seek to obtain alcohol through direct shipment. Nonetheless, it is important that direct shippers remain vigilant and that they use tools, such as adult signature requirements and online age verification technologies, to prevent online alcohol sales from being a means of teen access. e. Conclusion Beverage alcohol is promoted in a myriad of ways. The Commission’s review shows that industry members generally consider self-regulatory provisions when engaging in marketing efforts for beverage alcohol. Additionally, the industry trade associations continue to revise selfregulatory guidelines to address changes in marketing methods. The Commission encourages continued attention to these issues and will monitor implementation. 5. Consumer Education by Industry Although precise figures are not available, it appears that on average the beverage alcohol industry spends more than $50 million annually to sponsor public service activities to combat alcohol abuse and to reduce underage drinking and attendant injury. 68 Some of these programs are sponsored directly by individual alcohol companies; others are sponsored by industry organizations such as the Century Council, the Beer Institute, the National Beer Wholesalers Association, and the Brewers’ Association of America. Materials are widely available free of charge and often in different languages. 21 The alcohol industry’s public service efforts include a number of programs and resources aimed at reducing the harm associated with underage and abusive drinking, and to assist enforcement of the legal drinking age and drunk driving laws. They include: programs for parents and other adults, to facilitate conversations with children about alcohol issues;69 programs for underage persons, intended to educate adolescents and young adults about the importance of the legal age requirement, responsible drinking, and risks of abuse;70 programs for college administrators, designed to provide guidance to colleges about effective programs to reduce alcohol abuse on college campuses;71 and programs for alcohol beverage retailers and servers, designed to promote enforcement of laws prohibiting sale to minors and to prevent serving underage and intoxicated persons. 72 These programs are generally developed by professionals in the fields of education, medicine, or alcohol abuse. Many are undertaken in partnership with community organizations, educational groups, law enforcement officials, and the public health community. These programs follow approaches recommended by alcohol research. For example, research shows that parental monitoring protects against alcohol use;73 industry programs designed to facilitate parent-child communications about alcohol use are intended to promote such monitoring. Research also shows that adolescents and young adults overestimate social norms, that is, peer approval and use of alcohol; these erroneous beliefs are correlated with alcohol use and abuse. 4 Although more study is needed, some studies have shown that well-implemented programs to correct erroneous views of social norms can have a positive effect. 75 Finally, efforts to facilitate enforcement of the legal drinking age are shown to reduce underage alcohol use. 76 Although more rigorous research regarding the effectiveness of specific programs is needed, the industryâ⠂¬â„¢s consumer education programs have the potential to help address issues of underage alcohol use. The Commission encourages industry members to maintain links on their web sites to these programs and their materials, to facilitate access to this information. 22 IV. Conclusions and Recommendations A. Marketing of Flavored Malt Beverages The Commission’s investigation found no evidence of targeting underage consumers in the marketing of FMBs. Adults 21 to 29 appear to be the intended target of FMB marketing and the products are popular among adults, including those over 27. FMB ads were placed in compliance with the industry’s 50% placement standard. The 50% placement standard in effect at the time these products were introduced permitted the ads to reach a substantial youth audience, however, and ad content that appeals to new legal drinkers, as well as the sweet taste of FMBs, may be attractive to minors. Although there is no information to show the extent to which teens drink these beverages, the Commission believes that marketers should exercise significant caution when introducing new alcohol products, to ensure that they are not marketed to an underage audience. B. Industry Self-Regulation Programs Self-regulation practices in the alcohol industry have shown improvement since issuance of the 1999 Report. With regard to external review of code compliance, in 1999 only the DISCUS Code Review Board provided external review of company compliance with self-regulatory guidelines; there was insufficient evidence, however, whether the Code Review Board’s program was conducted in a critical and independent fashion, and the Commission criticized the proceedings for being nonpublic. The present review suggests that the DISCUS Code Review Board proceedings do provide an important review of spirits industry compliance with the DISCUS Code; further, DISCUS has now committed to publicize its findings semi-annually and has created an outside advisory group to provide input on certain cases. Additionally, Coors now participates in a third-party review program run by the BBB, and two other companies are adopting alternative mechanisms to obtain external input regarding their compliance with selfregulatory standards. The largest improvements have occurred in the area of ad placement. In 1999, only half of the companies surveyed were able to demonstrate compliance with placement standards. In 2002, all of the companies achieved 99% compliance with the 50% standard. More important, 23 the industry now has committed to adhere to a 70% placement standard and to implement postplacement audits. Additionally, the industry documents show increased attention to the issue of ad content. This area is particularly sensitive, given that minors are present in nearly every context where ads are disseminated. The company documents show many examples of ad concepts being rejected or modified to reduce the likelihood of appeal to minors. Still, a visible minority of beer ads feature concepts that risk appealing to those under 21. Since the issuance of the 1999 report, the companies also have made improvements in practices relating to product placement, Internet advertising, and marketing on college campuses. Most importantly, the companies that were the subject of this report have ceased sponsoring spring break activities outside of licensed retail establishments. Though self-regulatory compliance is substantially improved, concerns remain that unless care is taken, alcohol ads targeted to young legal drinkers also may appeal to those under the legal age. Nonetheless, because of significant constitutional issues, the Commission continues to recommend enhanced self-regulation to address concerns about alcohol advertising’s appeal to minors. C. Recommendations While advertising self-regulation is designed to prevent advertising and marketing practices that target underage consumers and reduce the number of ads seen by minors, a comprehensive alcohol policy also must address the means by which teens actually obtain alcohol for consumption. Research indicates that younger minors obtain alcohol primarily from noncommercial sources such as friends, parents, and other adults. For example, in one survey, 32% of 6th graders, 56% of 9th graders, and 60% of 12th graders reported obtaining alcohol at parties. 77 Social availability of alcohol to teens through parents, friends, and strangers can be addressed only by changing adult attitudes about teen use. Institutions focusing on alcohol issues may wish to consider development of additional programs targeted to adults. For example, wider awareness of the success of the legal drinking age in reducing underage drinking and related injury could influence some adults who provide alcohol to minors. 4 Second, changes are needed to reduce underage alcohol purchases from commercial outlets. Minimum age purchase laws are implemented by staff at local retail outlets and enforced by law enforcement agencies with limited resources and significant competing responsibilities. Older minors too often are able to obtain alcohol from commercial sources, such as retail stores or bars, although access to alcohol from commercial s ources is less likely in states with better enforcement of legal drinking age laws. 8 During this past year, the many stakeholders in the alcohol control process – including state alcohol control agencies; state law enforcement officials; representatives of major retail outlets; and alcohol producers, wholesalers, and distributors – organized under the aegis of the Responsible Retailing Forum (RRF) to evaluate what changes are needed to reduce minors’ ability to purchase alcohol in retail outlets. 79 Support is needed for the efforts of organizations, like RRF, that can conduct rigorous field studies of the efficacy of alternative approaches to improving enforcement of minimum age purchase laws. The Commission’s review of alcohol industry self-regulation reveals a substantial response to the recommendations contained in the 1999 Report. All industry members need to be active in preventing advertising or marketing that may support or encourage underage alcohol use. Although more could be done to reduce underage exposure to alcohol marketing, increased attention to preventing teen access to alcohol, whether through social or commercial channels, also is needed to address this important issue. The Commission will continue to monitor alcohol industry self-regulation. In particular, the Commission will monitor the new placement standard requiring that adults constitute 70% of the audience for advertising. Additionally, the Commission will monitor the effectiveness of thirdparty and other external review programs and will continue to evaluate new advertising programs that may have undue appeal to underage consumers. 25 1. The Conferees direct the Commission to study the impact on underage consumers of the significant expansion of new ads for liquor-branded alcopops and report the Commissions finding to the Committee within six months of enactment of this Act. The Conferees are also concerned that the alcoholic beverage industry has not implemented all of the recommendations of the 1999 Commission report, ‘Self Regulation and the Alcohol Industry,’ and that only one industry member has taken action to provide for independent review of complaints about its advertising. The Conferees urge the Commission to encourage the industry to adopt stricter advertising placement standards as well as establish an independent third-party review mechanism to limit the appeal and exposure of alcohol advertising to underage consumers and report back to the Committees on Appropriations no later than six months from enactment of this bill on the status of the implementation of these recommendations and whether further rule-making by the Commission is required. Consolidated Appropriations Resolution, 2003, Pub. L. No. 108-7, Div. B. , Title II (House Subcommittee on Appropriations). 2. Id. see Self-Regulation in the Alcohol Industry, A Report to Congress From the Federal Trade Commission (Sept. 1999) [hereinafter â€Å"1999 Report†]. 3. L. D. JOHNSTON ET AL. , NAT’L INST. ON DRUG ABUSE, MONITORING THE FUTURE STUDY, tbls. 2 and 6 (2002), http://monitoringthefuture. org/data/02data/pr02t2. pdf and http://monitoringthefuture. org/data/02data/pr02t6. pdf (ac cessed 6/23/03). Nationwide data regarding alcohol consumption by 8th and 10th graders was first collected in 1991. 4. L. D. JOHNSTON ET AL. , NAT’L INST. ON DRUG ABUSE, MONITORING THE FUTURE, NATIONAL RESULTS ON ADOLESCENT DRUG USE: OVERVIEW OF KEY FINDINGS, 2002, NIH PUB. NO. 02- 5374 at 47 (2003) [hereinafter MTF 2002]. In 2002, 12. 4% of 8th graders, 22. 4% of 10th graders, and 28. 6% of 12th graders reported consuming five or more drinks in a row in the previous two weeks. Id. at 48. 5. Id. Also in 2002, 6. 7% of 8th graders, 18. 3% of 10th graders, and 30. 3%

Rio Bravo A Western With Deep Relationship Insight

Rio Bravo A Western With Deep Relationship Insight Rio Bravo was Hawks’ response on the other western High Moon by Fred Zinnemann. Hawks accused Zinnemann’s sheriff of being weak and unprofessional. Thus, he created his own version of the story, presenting â€Å"the most detailed and elegant expression of his typical concerns – self-respect, self-control, the interdependence of select chosen friends† (McCarthy 565).Advertising We will write a custom essay sample on Rio Bravo: A Western With Deep Relationship Insight specifically for you for only $16.05 $11/page Learn More Thus, the main concern of the film was relationship between the main characters. Wood calls that relationship a family relationship, where Chance is â€Å"Father†, â€Å"the master of the â€Å"home† but with the freedom to move outside†; Stumpy is â€Å"Mother†, who almost never leaves â€Å"the home/jail†; Dude and Colorado are â€Å"the occasionally troublesome sons† ( Wood xxii). Wood stresses that this close relationship is very strong and committed, because â€Å"family members are bound† not by blood, but â€Å"by personal loyalty and mutual respect† (Wood xxii). Thus, limited settings of the film only contribute to the creation of such intimacy. Hawks creates a small community where such close family relationship is transparent. The small town keeps the main characters together. Hawks deliberately restricts the area to concentrate on the relation. It is very interesting, that though Rio Bravo is a western, it is more focused on the relationship rather than on the action. Single area setting enables Hawks to create the necessary background for relationship development and characters’ personality development depiction. As stated above the film is focused on the interrelations and personality development. Thus, each of the characters goes his/her own path to find something inside of oneself and become better. From the very beginning of the film Dude is trying to go this path, and. Finally, he succeeds. From the very first scene of the film Dude receives the necessary impact to change oneself, overcome his weakness and become a good, strong and reliable person. This impact is actually the key event of the story, event which provokes the whole story. First, the viewers meet a miserable drunk Dude, and then they get to know that this drunk was once a respected man. Finally, in the course of the film Dude becomes positive and respectful. It is worth mentioning that Hawks doesn’t deprive Dude from being human, and he yields to his weakness and gets drunk, he shows his weakness. But it does not mean he is again that miserable drunk. It only proves that Dude is a strong man who is ready to give his life for his friends and the right deeds.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Another figure that is changing during the film is Chance. This sheriff is very strong and confident; he understands and accepts his responsibility for the order in his town. He doesn’t want and doesn’t afford to accept help from non-professionals. He rejects the help of people of his town, motivating that by the fact that these â€Å"helpers† will be only easy targets for the bad guys. Chance is very confident is really like a father, a bit superior and responsible for his family. This is vividly revealed in the scene when they sing a song in the jail, all are involved: Dude, Colorado, and Stumpy. Only Chance is a little bit apart, watching them, smiling as if at his lovely kids. But he changes and accepts their help, after he sees them to be professionals. For instance, in the scene when they change Dude for Burdette Chance is sure in Dudes ability to win Burdette. Chance finally admits that his â€Å"children† are grown-up and can help him. It is worth mentioning t hat Chance has changed not only in his attitude to his friends. He also changes his attitude towards women by saying Feathers he loves her. He is ready to quit his lonely life and he is ready for romantic relationship. Chance is not that tough emotionless guy that he used to be; now he is open to new emotional experiences. It is also very interesting to see the change of the character considering Feather. Being a female character in a western, as Wood suggests, means to be an entertainment part of it; females are often deprived of some independent actions, they are a kind of entourage, though they are also indispensible (Wood xxiii). However, this film reveals Feathers as a strong character who â€Å"trains Chance†, trains him â€Å"for a relationship of spiritual equals† (Wood 48). Apart from changing Chance, Feather also changes her relationship with herself and her life. She is also changing during the film. From the salon entertainer she turns into a strong and c ommitted personality, she does not go with the stream anymore; she is ready to take control of her life. One of the pivotal moments of this change can be regarded the scene when Feather talks to Colorado, she admits that her life is different from that it is to be. It may be the moment when she understands that changes are necessary. One more crucial moment for her is when Chance asks her to stop wearing feathers, thus, stop leading the life she led. Then Chance says he loves her, and that can be the final impact that changes Feather into a respectful woman, who respects herself. Thus, all these characters became better due to interrelation with each other, their help, attention, respect and support made all of them capable to become better. Apart from creating the atmosphere of intimacy which was to stress the characters’ relationship and personal development, Hawks still succeeded in creating a good western with action, guns and shooting. Hawks was a real professional. One of his best findings was the creation of the affect of suspense. From the very first scenes of the film there is suspense of Burdette’s attack. Advertising We will write a custom essay sample on Rio Bravo: A Western With Deep Relationship Insight specifically for you for only $16.05 $11/page Learn More After the killer imprisonment the viewer is waiting for the great fight of bad guys and good guys. Everyone in the town is waiting for it, sheriff and his deputies are getting prepared. Focusing on the characters interrelations Hawks never stops reminding the viewer about the coming attack. Characters dialogues are full of this suspense. One of the ways to enhance the suspense is music. The scene when Burdette pays Mexicans for playing that specific tune. And from that moment the tune never stops, Colorado explains that this is a sign, the sign that the prisoner will be saved. Thus, this continuing melody keeps the viewer aware of the fact that the f ight is inevitable. In conclusion it is necessary to add that Rio Bravo became one of the best examples of westerns due to its originality and preciseness. Not many westerns are as much concerned with relationship and such important issues as professionalism, friendship and responsibility. Thus, Rio Bravo is still watched and praised since, on one hand, it reveals a great example of how to make a good film, on the other hand, it represents classic western with deep insight into the nature of people relationship. McCarthy, Todd. Howard Hawks: The Grey Fox of Hollywood. New York: Grove Press, 2000. Wood, Robin. Howard Hawks. Detroit, MI: Wayne State University Press, 2006.

Marketing transportation homework Essay Example | Topics and Well Written Essays - 500 words - 1

Marketing transportation homework - Essay Example Supplying and selling goods across international boundaries are affected by different macroeconomic factors. They can be political in nature where the tariffs, Non-Tariff Barriers and import quotas imposed by the host country can affect the supply chain. Free trade policy has significantly decreased these barriers to trade. Currency fluctuation in foreign country, size of the market, income profile of the consumers and economic infrastructure exhibit distinct effects on supply chain. Also the foreign country is subjected to change due to cultural and regional differences. Before starting any business across national boundaries of a country these factors must be taken into account. After considering the feasibility and profitability the firm approaches to different countries. This whole process comprises of series of activities such as international documentation, following the terms and conditions of sales, methods of payment through international freight forwarders. The shipment coming from another country must contain a certificate of origin which indicates the country from which it belongs and invoices supporting commercial and financial activities. There must be a letter of instruction to the shipper and a declaration from the shipper for ensuring the safety and security of the product. Terms of sales, known as Inco terms 2000, are mandatory for every exporter to follow. Free alongside Ship (FAS), where it is the seller’s responsibility to make necessary arrangements for delivery of the goods, assuming all the risks associated with delivery, Free on Board (FOB), where the responsibility of all risks is on the seller till the point of delivery. Once the shipment crosses the ship’s rail, responsibility of goods is totally on the buyer. Another example can be Delivery Duty Paid (Seller’s is obliged to pay the cost of delivering the goods and

Fundamental framework of engaging in marketing communication Essay

Fundamental framework of engaging in marketing communication - Essay Example The paper tells that marketing communications entails all the messages as well as related media utilised in communicating with a market. It consists of promotion aspect in the marketing mix of four Ps: place, price, product, and promotion. Marketing communication is the art and science of communicating information, which an organisation wishes to divulge towards the public. Such information could be associated to a product’s marketing, talk concerning the launch of a new commodity, or even the community initiatives that the company assumes. Marketing communications aid in defining the relationship of a firm with its customers. Marketing communication, as an organisational unit, emphasises the strategic significance of such communication as well as its lasting impact upon consumers. The models of communication can assume a predictive guide though recognition of the unpredictability and autonomy of the consumers is the most important outcome. It is essential for effectiveness in the use of the various resources allocated to the tools of marketing communication. For achievement of this, a comprehensive understanding of the process of strategic planning of marketing communications is necessary. The most relevant issues entail the marketing communication tools’ role in influencing the choices of brands and how such brands could be effectively used in delivery of promotional messages. It is also relevant to understand how firms can identity the most effective media strategy to enhance maximisation of the population of the reached target audience and also boost the potential of processing and acting upon such communication messages.... JD retail shop has been supplying the United Kingdom with the greatest as well as the latest branded street style sourced from the leading brands around for more than thirty years. It has thousands of official stocks and JD exclusives from the top brands such as Adidas originals, Fila, Nike, Converse, McKenzie, Fred Perry, Lacoste, Carbrini, Reebok, Duffer of St. George, Goi Goi JD, and Timberland at all times. JD is famously known as â€Å"King of Trainers† and thus strives to supply the best brands in terms of footwear. It has the latest and best trainers for all people ranging from men to women and to kids (JD 2012). Critical Evaluation of Marketing Communications’ Role Effective plans of communication add value to firms as well as regularly make the variation between programs’ success or/and failure (Laric & Lynagh 2010). It is imperative to note that communication is the process of exchanging information between people via a general system of signs, behaviou r, and symbol. An effective communication plan aids in overcoming the obstacles in the market by creating a common language as well as framing the message (Kotler & Armstrong 2009). Such plans help in the organisation of key message hierarchy as well as pinpointing different specifics concerning the audience or target market in terms of delivery and timing (Fill 1999). Marketing consists of the strategising and implementing process of the different ideology, promotion, pricing, as well as distribution of a commodity or service as well as ideas to ensure that the needs, objectives, and wants of the customers and the enterprise from which the specific idea, product, or service comes from are well

HW 3 Essay Example | Topics and Well Written Essays - 500 words - 1

HW 3 - Essay Example Terrorism is the offspring of religious radicalization. Terrorist seem to base their heinous activity on the teachings of prophet and that of the holy book of Quran. The justification, according to the teachings of the holy book is in complete contrast, the holy book asserts saving one life is similar to saving the whole humanity. Osama Bin Laden, the slain doyen of terror group, Al-Qaida, was thought of a man who was constantly on the book could not have not ignored this piece in the book. Terror acts against western countries by Islamic fundamental terror groups has in the past been blamed on the United States occupation if Muslim lands and the United States supposed support to Israel’s occupation of (Palestine Katz, p 18). However, most people feel astounded to link several innocent deaths that are usually lost as a result of those terror attacks. Violence as propagated by the holy Quran is different from the violence meted on innocent life as propagated by the terrorists. The Quran asserts that Jihad must be the war which is waged in the cause and struggle for Allah through a number verses, in fact, the rationale for Jihad was built on the war the Holy prophet waged on his fellow tribe people, the Quaresh who were polytheist and were resisting the influence of the prophets new religious ideologies. In fact, according to one of the revelations the prophet received from Allah he was instructed to inform the masses that violence should only be done as defense and not in offence. It is therefore not in doubt that terrorist are fulfilling other obligations that those were instructed by the holy prophet and the holy book. Terrorism as a current world issue is not synonymous to Jihad propagated by the holy book. The terror groups butchering innocent civilians often used the book teachings to justify such heinous acts. Islam preaches peace

The poems The Sick Rose, Ballad, To His Coy Mistress and A Woman to her Lover Essay Example for Free

The poems The Sick Rose, Ballad, To His Coy Mistress and A Woman to her Lover Essay The poems chosen all explore a different aspect of love through the use of poetic features, language and range of perspectives. Whilst Ballad was a female perspective, showing her physical relationship with a very devious man, To his Coy Mistress is from a male perspective, as he attempts, through a seductive yet rational argument, to win over his coy lady. A Woman to her Lover is also from a female perspective about a woman who demands equality. On the other hand, The Sick Rose shows an assault and destruction, telling of a secret love between man and women, possibly through rape or sexually transmitted diseases. Out of all the poems I read, the aspects of physical and spiritual relationships interest me the most because they provide diverse views towards love. Ballad which is a traditional song, of oral tradition, presents male courtship through the use of language, seasonal metaphors and through the story it tells. It is made up of quatrains, rhyming couplets and a refrain, the range of words which rhyme together emphasise the emotions and tone of the poem. Ballad is about a deceitful philanderer, who seeks a beautiful maid. The man gets the lady pregnant and, throughout the last few, we see how she wants to kill herself and the baby. The maid is the speaker of the story, which gives a female perspective, of the story and an insight into the consequences of courtship for the victim. The opening of the poem begins with the line A faithless shepherd courted me. The word faithless immediately tells us that the man is not committed. Furthermore it says, he stole away my liberty, the use of euphemism creating the impression that the man has stole her virginity and freedom. We later see that the liberty is her virginity and decorum. Therefore, this leaves the maid with no freedom, because in past times it was thought that a single mother was greatly detested and unlawful children were not respected. In addition the ending of stanza one reads: When my poor heart was strange to men, he came and smiled and stole it then. This illustrates a very naà ¯Ã‚ ¿Ã‚ ½ve maiden, who seems very innocent. A calculated effect is gathered as he sees what shes like, and then he takes advantage of her. The repetition of the word and creates a very step by step calculation. In the second quatrain, the maid uses seasonal metaphors to show their happiness together; however, the second two lines of the quatrain, illustrates the shame of her pregnancy : When my apron would hang low, me he sought through frost and snow. : When it puckered up with shame, and I sought him, he never came. The opening line creates a picture that the maid is fine and slim, would hang low. The second line captures how he would only look after her when there was no responsibility. The use of a seasonal metaphor frost and snow shows the relationship between winter and sorrow. The third line gives the impression that she is pregnant; however, when she seeks him, hes not there. The maids pregnancy scare is euphemised by her apron puckering up. It also shows love can be shameful but also bring happiness. Stanza three brings back happiness as it says, When summer brought no fears to fright. She becomes joyful; again as she finds that her pregnancy was a scare and that she has no baby. The use of a seasonal metaphor clearly shows the relationship between joyfulness and the summer. It goes on to say how the man came to guard me every night. However, there is a major contrast when it says When winter nights did darkly prove, none came to guard me or to love. This shows how when shes pregnant, the man was not there. This gives the impression that he has run away. Referring back to the previous seasonal metaphor about summer, the winter is now associated with sorrow as the man has gone. The maid has been left alone in the cold, whilst pregnant. The seasonal imagery makes us feel more sorry for her. The beginning of the fourth quatrain, shows how the maid is feeling very regretful, I wish, I wish, but all in vain, I wish I was a maid again. The use of repetition shows a very apologetic maid who has lost her virginity and can never get it back. The end line of the stanza highlights that she wants to kill herself: O when will green grass cover me, this indicates that she wants to be buried under the green grass as she feels mortified. The following stanza reinforces her thoughts in stanza four, that she wants to die: I wish my sorrows all away my Soul with god, my body clay. This emphasises that she is very sad, and she wants to die, my body clay. We clearly see the promises the man made to the maid: He promised beds as fine as silk, and sheets for love as white as milk He promised her the world; however, he leaves her to want a bed of clay. This shows how she is left wanting a death bed, in contrast to the fine silk beds. The following stanza shows how the man is very uncaring towards her: He kept this sheep on yonder hill. His heart seemed soft but it was steel. this shows how he is weak soft on the inside; however, the use of antithesis, highlights how he promised a lot on the outside steel and also shows that he is very heartless. The maid highlights her regret about the relationship, O had I walked ere I did run. She implies that she should have walked slowly into the relationship, instead of rushing. Towards the end of the story, the poignant mood is reinforced: He has two hearts and I have none The contrast of having two hearts and none, illustrate how the man has taken her heart away from her. Furthermore, poignancy is shown through the use of diction, of sorrows in the time to come and Weeping on a strangers knee. The word, strangers knee implies that the father wont be there to care for them and the baby will be bought up by a stranger. The tenth stanza includes half-rhyme, brass-face, which emphasises the sorrow the lady is experiencing. The metaphor emphasises how she is feeling: My heart would break- but it is brass At the beginning of the poem the mans heart was steel; however, the maid now explains that the man has gone and she has hardened up inside, it is brass, and this implies that she is ready to kill herself as she is strong enough to do so. Furthermore, she says to see thee smile at words that be, the messengers of grief to me, which concludes that she decides to kill herself and the baby. In the final stanza there is a major contrast to the beginning as she says: Ive made thy pillow on a thorn Compared to the middle of the poem where it says Beds fine as silk, she know goes on to show how she is lying her head on thorns. The final two sentences illustrate that she is going to kill both her and her baby as the word our is repeated three times, possibly to reinforce her mind that both of them are going to die. Overall, the poem is a very universal one; to me the poem is about a betrayal in love. Though the poem includes physical relationship, the lady is disowned during her pregnancy and the results in a fatal ending of death. In contrast, To his Coy Mistress is about a speaker who attempts, through a seductive yet logical argument, to win over his coy lady. Whilst both poems To his Coy Mistress and Ballad highlight the underlying themes of love, time and death, in Ballad this is achieved through a series of seasonal metaphors, range of language and diction, whereas in To his Coy Mistress the use of rhyming couplets and a syllogistic argument help construct an argument for sex. At the start of the poem, the man tells the lady not to be shy: This coyness, lady, were no crime This shows how the man is trying to explain to the lady that, if they had more time in the world, it would be acceptable to be shy. He goes on to say that he imagines that they are separated by two rivers: Thou by the Indian Ganges side shouldst rubies find; I by the tide of Humber would complain.___________________________ The man goes on to express his feeling of having more eternity: My vegetable love should grow Vaster than empires and more slow. The use of erectile images clearly gives the picture that he has a growing love for the lady, and she is a natural vegetable waiting to be picked. On the other hand, this could also mean he is waiting to have sexual intercourse, as the lady has yet not picked his genitals, yet they are growing with love. The man also uses a persuasive technique to persuade the woman: Two hundred to adore each breast, the used of hyperbole two hundred, makes the lady feel even more beautiful and more confident of herself. Furthermore, he goes on to say how he has another side to him: And the last age should show your heart This word heart suggests that the man is convincing the lady that he is very romantic and not just sexual. In the second stanza, the man uses language which implies that they are getting older each day. The opening line of the second stanza reads But at my back I always hear, this shows it could be a possible turning point. Moreover, the man says Deserts of vast eternity, showing the lady that without her, his life is barren and desolate. Further on in the stanza, he explains how she will lose her virginity to worms: My echoing song; then worms shall try That long preservd virginity The word worms illustrates shocking imagery, and the two lines mock idealised romantic poetry. The third stanza, explains how the man trys to tell the lady to have sex now, whilst they still have time. The opening explains his feelings: Now therefore while the youthful hue The word youthful shows that they should have sex whilst they are young. The fourth line of the stanza shows that she is ready to have sex, At every pore with instant fires. The man further goes on to say that he and the lady should take advantage of the moment: Now let us sport while we may The word sport is used instead of sex, to show that sex can be fun and you dont have to be shy about it. He also uses a simile to show how they are loving birds, And now, like amorous birds of prey, amorous birds are associated as long; therefore, he compares him and the lady to loving birds. He continues to talk about time, Rather at once our time devour, he explains how they should make good use of the time. Towards the end of the poem he uses very passionate and energetic words: And tear our pleasure with rough strife Thorough the iron gates of life The words rough strife explain how joyful he is, and the words iron gates of life, show how passionate he is. The final two lines of the poem, show that the man wants to enjoy the time with the lady whilst they can: Thus, though we cannot make our sun Stand still, yet we will make him run The suttle pun suggests that they could have a baby. The word sun could possibly have two meanings of having a son or just that it is near the end of their life. Furthermore, the word run could mean that they will make their sun run. The rhyming couplets in the poem create a very upbeat and jaunty tone. We know that the man has constructed a very logical argument, because he uses words such as We could spend decades or even centuries in courtship if time stood still and we remained young., in addition, But time passes swiftly and relentlessly, Therefore, we must enjoy the pleasure of each other now, without further ado. We also know when the conclusion of the poem is because he uses words such as Now therefore, And now, and thus.

Teaching Philosophy Essay -- Teaching Philosophy Education Admissions

Teaching Philosophy My personal teaching philosophy will be based off of my role model teachers growing up. For example, my fourth grade teacher, Ms. Juster, was a woman who I will never forget and whose influence made me chose the profession I am working towards today. Like her, I want to stimulate my students into finding their own strengths and desires so they feel more successful not only in a school environment but also in a larger civil community as well. I want my students to see me as a facilitator of learning, rather than a tyrant who harshly judges. Students learn best when they are comfortable and I will allow them, in fact encourage them, to take risks without judging their creativity. Learning cannot occur without stimulation and some amount of genuine care for a subject. Although probably the most difficult task, I will pay most attention to making my students care about what they are learning. I believe classroom experiences should extend into the students real lives. There are always exterior influences that overpower the importance of education, and I want to show students that they need to realize the benefits an education can give them later in life. In literature, this should come more naturally than other academic subjects because we can learn many great morals and consequences through other people’s stories. I will be enthusiastic and a great entertainer to my students, treating them more like a T.V. audience than a ...

Effective Literary Elements in Emily Brontes Wuthering Heights Essay

Effective Literary Elements in Wuthering Heights      Ã‚  Ã‚   Critics analyze and examine Wuthering Heights to obtain a deeper understanding of the message that Emily Bronte wants to convey. By focusing on the different literary elements of fiction used in the novel, readers are better able to understand how the author successfully uses theme, characters, and setting to create a very controversial novel in which the reader is torn between opposite conditions of love and hate, good and evil, revenge and forgiveness in   Thrushcross Grange and Wuthering Heights. There is no doubt that the use of conflictive characters such as Catherine Earnshaw, Heathcliff, and Edgar, with their interactions in the two different settings creates an excellent background for a doomed love story.      Ã‚  Ã‚  Ã‚  Ã‚   The central theme of Wuthering Heights is a love story that challenges the established social rules in which the protagonists, Catherine and Heathcliff have lived; it is a story that survives the unfortunate choices that both lovers make and even mystically survives Catherine's death.   The protagonists fall in love despite the opposition of   Hindley Earnshaw.   Catherine's attraction for Heathcliff is so strong that she feels compelled go against her brother's wishes and the social class conventions existing at that time. However, after courting for a while, Catherine makes the tragic decision of accepting Edgar Linton's proposal for marriage. This decision brings about a conflictive situation between Heathcliff and both the Earnshaws and the Lintons. One day, Heathcliff overhears Catherine telling Nelly "It would degrade me to marry Heathcliff now" (Bronte 59). This comment enrages Heathcliff and he storms out of the house; ... ...to illustrate how humans shape their way to unhappiness by not addressing their true feelings.  Ã‚   However, in the end, young Catherine and Hareton are able to acknowledge their feelings and choose to be happy.   They finally obtain the happiness that has eluded the previous generation of these English houses - Wuthering Heights and Thrushcross Grange -   as clearly shown in the movie version directed by Peter Kosminsky.      Works Cited Bronte, Emily.   Wuthering Heights. New York: Dover Thrift   Ã‚  Ã‚  Ã‚   Editions, 1996. Charters, Ann, ed. The Story and Its Writer. 3rd ed. Boston:   Ã‚  Ã‚  Ã‚   St. Martins, 1999. Wuthering Heights by Emily Bronte. Dir. Peter Kosminsky.   Ã‚  Ã‚  Ã‚   Perf. Julliette Binoche, Ralph Fiennes, Sophie Ward,   Ã‚  Ã‚  Ã‚   Simon Shepherd and Jeremy Northam. 5 Star Cinema.   Ã‚  Ã‚  Ã‚   Bravo Special Presentation. Videocassette. 2002.