Introduction to Marketing Essay Example for Free

Introduction to Marketing Essay Pestle stands for political, economic, social technological, legal and environmental influences. Businesses use this as part of their marketing plan procedure. Political: what is happening politically with regards to tax policies employment laws, trade restrictions, tariffs Economic: what is happening within the economy i. e. economic growth/ decline, minimum wage, unemployment, credit availability, cost of living, etc. Sociological: what is occurring socially i. e. cultural norms and expectations, health consciousness, population growth rate, career attitudes. Technological: new technologies are continually being developed. There are also changes to barriers to entry in given markets Legal: changes to legislation. This may impact employment, access to materials, resources, imports/ exports, taxation etc. Environmental: what is happening with respect to ecological and environmental aspects. A PESTLE analysis is used in business to assess the industry which an organisation is in. The PESTLE analysis looks specifically at factors which are external to the organisation which will impact on the business. This is with a view to determining the current role and status of the organisation in relation to its competitors and can be used as a marketing tool. See more: how to start an essay SWOT Analysis. A tool that identifies the strengths, weaknesses, opportunities and threats of a business. SWOT is a straightforward model that assesses what a business can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results. The strengths and weaknesses are interior when it comes to a business and things that are included that could be a problem are things like buildings, the quality of their workers, the i. t systems etc. The external element focuses on the opportunities and dangers in the business. Research into the organisation is essential and required when carrying out a SWOT analaysis. By matching organisations strengths and weaknesses with the external forces. SWOT analysis brings all the proof from all the different analytical techniques used. This is a way of creating a summary which gives the basis of developing the marketing objectives and strategies or even plans. Strengths: These are the internal features of the business. A highly efficient IT system could be an example. Weaknesses: These are the internal aspects of a business. Which don’t cope well with competition? An example would be staff that are not qualified or trained properly. Opportunities: This focuses on developing the business by focusing on things such as events. An example would be new territories for a particular product or a brand new segment of a market. Threats: These are external to the organisation and its development . Which can affect the business and wreck the businesses’ performance. They can be originated by the governmental policy such as an increase in corporation tax and new law. Smart Objectives All businesses have their own objectives. They can be at different levels depending on how well the business is performance. Specific – When the business sets the objectives, they must be specific so that the workers are able to follow them businesses must ensure that the instructions are clear along the goal set. Measurable – So the businesses knows on how successful they have become and to look at any changes that would affect the profit they must do a comparison of their performance in the previous years Achievable – The business needs to think carefully if they are going to be able to achieve their goals. Realistic – The business can’t set goals unless they are realistic and that they would be able to achieve these objectives. Time – The amount of time it is going to take should be stated then this way everyone has an idea and these can get done soon as.

The History Of Travel Agencies

The History Of Travel Agencies Travel agencies exist mainly as intermediaries among suppliers of travel services such as carriers and hotels, and customers. Travel agencies do not deal with tangible products but with information where it is different from other distributors in many industries (Cheung Lam, 2009). As for the travel agent it is best defined as an individual who undertakes a work for another individual, who is being the principal. The principal in such an affiliation not only sets the aims of the work, such as selling tickets, however can also control the means and way in which the work is completed (Cheung Lam, 2009). Cheung Lam (2009) added that modifications in the business over the past ten years have affectedly changed the environment and significance of info in the travel industry and, subsequently, the role of travel agency. Lately, the technology advancement has brought changes in tourism industry. Why did the Internet so affectedly affect the travel industry? What impact do the changes have on travelers? (Harrell Associates, 2002). The Internet has revolutionized the method in which customers make their travel choices (Anon, 2012). Customers nowadays have several additional selections because the Internet offers providers additional chances to generate direct customer relations and allows a varied range of pricing (Harrell Associates, 2002). The Internet offers an influential atmosphere for the conception of virtual representations of tourism destinations permitting indirect experience that really exceeds the potentials of traditional travel agents (Bogdanovych, Berger, Simoff Sierra, 2005). Currently the Internet is the perfect connection among customers and dealers, over hundreds of websites, travelers have sufficient information for their travel preparation (Ortega, 2008). According to Travel Indus try Association of America (TIA) over 75 million online travelers used the Internet for their travel planning such as to look for places to stay, rental car prices, also searching for maps and driving directions, searching for airfares and schedules and other information about tourist destinations (Ortega, 2008). According to Ortega (2008), he said that the travel planning and booking on the Web are among the greatest popular online activities in best important e-commerce markets and online travel sales are rising at an explosive amount (over $115 billion this year) in the US, Europe and the Asia-Pacific regions. Therefore, because of the growing of the e-commerce in the tourism industry, the tourists have numerous selections provided by the Internet to obtain online, in the ease of their houses or offices, touristic services and products (Ortega, 2008). Furthermore, the Internet assists to locate low prices in tourist services such as air tickets and hotel rooms. In conclusion, it offers tourists a remarkable total of information to make an exclusive trip. According to Vrana (2010), she claimed that a main forte to travel agencies is the capability to offer personal information and assistance to tourists endlessly, along with consultancy service for corporations and will keep on secure if their advice-offering ability remained supported by the existence of the Internet. Even though there are many online travel services, a traditional travel agent is as far a vital part of the trip as ease is to traveling! (Will, 2012). The travel industry is comprised of over a dozen related industries: airlines, restaurants, hotels/motels, travel agencies, gift shops, auto rentals, and a host of other businesses that may not be even recognized their dependence on travel and tourism since travelers are usually indistinguishable from local customers (Cheung Lam, 2009). Will (2012) also stated that, the part of a travel agent has remained growing with the eras and currently most people are reliant on them for fulfilling most of their travel plans so tha t they can rest calmly and just relish their trip. This study aims to examine the factors involves in sustaining travel agencys operation in order to survive in this tourism industry and evaluate their performance or sales of travel agency that can affected by the uses of technology such as Internet. 1.1 RESEARCH ISSUES Tourism has become the second largest economy contributor after manufacturing. One of the factors that contributes to the boom of tourism market is the advancement of technology. Travel industry are comprises of variety related industries, such as airlines, travel agencies, restaurants, hotel/motel and more (Cheung Lam, 2009). More or less, each of the related industry will get at least a little impact from the technology advancement, notably these travel agencies. There is some research that indicates that tourism product is popular to be bought through online (Nysveen Lexhagen, 2001). Online tourism has grown rapidly as the consumer nowadays are using the advancement of technology to acquire information and also purchasing tourism products and services (Dixit, Belwal Singh, n.d). There are many reasons why consumer tends to choose Internet as one their medium in purchasing tourism product and services. One of it is Internet are giving them cost-saving convenience (Cheung Lam, 2009). Cost-saving convenience means that there are no efforts required for the consumer to spend their time and money to seek for information needed about a certain package. Some of the consumers also choosing Internet rather than looking for travel agencies because of the flexibility that Internet has to offer. The consumer are seeking flexible tourism product to suit their travel needs (Harris Duckworth, 2005). Based on their research, the consumers buying pattern recently has change rapidly to independent travel from the typical package holiday. To support this statement, they are adapting a research done by Mintel, in UK independent travel has conquered the travel market in 2004 with 55%. The other reason why consumers tend to choose Internet over travel agencies is because of online experience has greater potential in visualizing travel destinations (Bogdanovych, Berger, Simoff Sierra, n.d). They also stated that online technology offers 3D interactive tours that can deliver clearer image on the destination. Interactive videos can also be shown online without interrupting other customers. Based on a study done by Daugherty, Hairong Biocca (2005) which they wanted to get consumers reaction on the product presentation method. The two choices are indirect experience (virtual presentation), and direct experience (direct product manipulation). The results proved that, product knowledge and decision quality made by the consumer are both significantly higher when they are exposed to interactive 3D products than to static products presented in a form-based way. Despite from all the factors, travel agencies which are at stake need to survive in order to sustain their spot in the travel industry. They have to differentiate themselves more than what technology advancement has to offer. Based on the statement of research problem, we want to conduct a research on how travel agencies can sustain their operation. There are a few factors that make travel agencies can sustain themselves in tourism industry in Malaysia. These factors can determine the sales of the travel agencies because the trade travel agency community has sustained substantial losses due to the mutual effect of the growth of Internet (Cole, 2009) 1.2 STATEMENT OF RESEARCH PROBLEM Generally, in real world, an increasing competition from other channel had caused the number of traditional travel agents nearly decrease (Buhalis, 2003). The Internet is changing the industrys structure and the consumers behavior. Widely used of technology in tourism industry has affect the operation of the travel agencies in Malaysia. The usage of Internet by travelers has decreased the number of travel agencies sales in Malaysia. Besides that, Internet also has caused the high street travel agencies to close, thus creating job losses within the businesses (Anon, 2010). Many studies have looked into The Internet Travel Industry: What Consumers Should Expect and Need to Know, and Options for a Better Marketplace (Harrell Associates, 2002), Travel Agents vs. Online Booking: Tackling the Shortcomings of Nowadays Online Tourism Portals (Bogdanovych, Berger, Simoff Carles Sierra, n.d), Evaluating the Adoption and Use of Internet-based Marketing Information Systems to Improve Marketing Intelligence : The Case of Tourism SMEs in Jordan, AL-allak, 2010), Attitudes Towards Internet Use Among Travel Agencies In Greece (Vasiliki, Costas Savvas) and Travel Agents Fight A Losing Battle With the Internet (World Airline News, 2008). Unfortunately, there is no specific study that evaluates or observes on the factors that lead to the methods of sustaining the travel agencies operation in Malaysia regarding on the technology advancement. 1.3 RESEARCH OBJECTIVES 1) To identify the factors that capable to sustain the operation of travel agencies in Malaysia 2) To identify whether the performance or sales of travel agency are affected by the uses of technology such as Internet or not. 1.4 RESEARCH QUESTION 1) What are the factors that can sustain the operation of travel agencies in Malaysia? 2) Does the performance or sales of travel agency are affected by the uses of technology such as Internet? 1.5 CONCEPTUAL FRAMEWORK Independent variables Dependent variable Sustainability factors: à ¢Ã¢â€š ¬Ã‚ ¢ Human Touch à ¢Ã¢â€š ¬Ã‚ ¢ Negotiation Power à ¢Ã¢â€š ¬Ã‚ ¢ Interpersonal Skills à ¢Ã¢â€š ¬Ã‚ ¢ Niche Market Travel agencys operation Figure 1: Proposed framework for the study 1.6 SCOPE OF THE STUDY The scope of the study is using the travel agencies around the Klang Valley area. All the travel agencies that took part in this study offers wide-range of services and products in their company. These travel agencies have been selected according to their location that located in Kuala Lumpur and Selangor. Most of the travel agencies are located in Kuala Lumpur. 1.7 SIGNIFANCE OF THE STUDY This study will basically benefit few categories of organizations that play important key roles in the tourism industry. Firstly, the government bodies such as the Ministry of Tourism, Tourism Malaysia and travel agencies in Malaysia. Secondly, this study will benefit the educational institution especially academicians and students in the tourism line. Therefore, it is hoped that this study can act as a guide and reference in future studies. There might be some filed in this study that is not investigate thoroughly due to constraint of time and funding and therefore it is welcome for any future researcher to examine those intended field. 1.8 LIMITATIONS OF THE STUDY For this study, we were using online survey. In order to deliver the questionnaires, we need to use an email. We took the email address of travel agencies from MATTA website, MOTOUR website and also their own website, however, some of the emails are not valid. This problem leads to the difficulty in collecting the information and giving us some difficulties in processing the result. Other than that, some of travel agencies did not give cooperation to us. They were not answering the questionnaires even though we already stated that all information are confidential and only use for study purposes. Lack of the cooperation and resources limit the researchers to gain extra information to enhance the study. 1.9 SUMMARY This chapter has presented the background of the research and research problem, outlining the research objectives and questions relevant to the research topic. This chapter also covered the scope of the study together with the importance in conducting the research. CHAPTER 2 LITERATURE REVIEW 2.0 INTRODUCTION This study aims to discover the factors that can make the travel agencies in Malaysia sustain its operation in this tourism industry. In order to achieve the objectives of the study, literatures regarding the sustainability factors will be examine. 2.1 HUMAN TOUCH According to a professor of psychology, Dacher Keltner from a University of California, Berkeley, he says that, touch is our richest means of emotional expression. The researcher found out that, touch interconnects in ways that words cannot (Moll, 2012). In retail store settings, concisely touching customers has been shown to rise the consumers shopping times, store valuations and purchase volumes (Lynn, Le, Sherwyn, 1998). According to Jochman (2009) in his article title The Benefit of Human Touch, he said that the quantity of body contact plays an important role in peoples physical growth and mental as infants and in our happiness as an adults as shown by the scientists. Human touch has experience of working with banks, credit unions, insurers and other financial service providers to increase awareness of how service excellence can have a dramatic impact on their bottom line (Anon, 2012). A service representative asking the right questions and being sensitive to a customers needs can make all the difference between the sale of a financial product and the loss of that business to a competitor (Anon, 2012). In the years of computer-generated workplaces, where e-mail, teleconferencing and fax machines increase, something is missing that American business people need to close a deal the human touch (Seaberry, 2000). In other words, handshake and looking at each others eyes are still needed by the business people. According to James J. Green (2012) in his article, he said that the personal touch-the person-to-person touch-that you offer to your clients the one that distinguishes you. He added that talking to your peers, in person, provides you with perceptions that you cannot get electronically. Individuals play an important role in any business relationship because it is actually managed by individuals (Nguyen Nguyen, 2011). In manufacturer-distributor relationships, personal interactions talk about the communication at the individual level between distributors and manufacturers vital contact people (Ulaga, 2003). Furthermore, research has shown that personal interaction can play a critical role in distributors valuations of suppliers performance (Ulaga, 2003). As said by Kaufman (2012), automation is vital for growing and speeds up service in many industries. However, he added that when individual care or courtesy is required, customers require contact with real people. Once human energy fl ows and connects, good things can get completed and you can increase customer experience to your advantage (Kaufman, 2012). Scholars in marketing and organizational behavior are present giving increasing attention to the personal interaction among the customer and the employee on the frontline of service businesses (Mattsson, 1994). The personal interaction is recognized to be one of the important subjects in business and industrial marketing, both in terms of practice and theory (Mainela Ulkuniemi, 2012). Mainela and Ulkuniemi (2012) also stated in their journal that, personal interaction is also required to exchange social values and it may weaken the involvement of price in determining the behavior of the two parties. According to Pinnington and Scanlon (2009), business relationships are actually managed by individuals and there is extensive personal interaction in any business relationship (Pinnington Scanlon, 2009). Research has shown that a lot of companies are moving from transactional separate relations to relational ones (Nguyen Nguyen, 2011). In addition, Tho D. Nguyen, Trang T.M. Nguyen (201 1) said that, committed relationships are among the most durable because they are difficult for competitors to comprehend, to duplicate, or to relocate. Thus, scholars and practitioners have agreed that two-way relationships between buyers and sellers represent a source of competitive advantage (Nguyen Nguyen, 2011). Travel agent might look similar to a profession of the past, just like elevator operators and milkmen, however they are not merely hanging on, certain of them are successful. In actual fact, the February/March topic of Shop Smart magazine has a story on travel agents, saying that they are a lot better than online travel services (Williams, 2008). In the article title Travel agents: Hong Kongers prefer the real thing, Hong Kong travelers blame the online trend and continue to choose for humans when booking vacations (Li, 2012). Li (2012) also said that, Hong Kong is not a huge city; it is appropriate for people to make straight contact with travel agents as they are the expertise and backing that an offline travel adviser can convey additional value to the holiday. Travel agents will make sure that you will have an incredible experience on your trip. They are excited and will show their enthusiasm in helping you, their clients, have the best vacation possible (Bow, 2012). Travel profe ssionals are individually invested in seeing your trip come to be a success trip. This personal interaction with existent, live agents undermines the frequent dull experience of doing it yourself online (Bow, 2012). As soon as you book a trip or a holiday with a travel agent, you create a personal as well as a business rapport with that travel agent. If something goes incorrect, your travel agent is your personal representative who has an entrusted concern in resolving the problem to your satisfaction (Morris, 2012). According to Geoff Williams (2008), if you are afraid that you will need to change your flight or your travel plans at the last minute, a travel agent might be capable to talk to an airline directly and will save you away from those worries and stresses. Even though growing numbers of people turning to technology, specialists on both sides of the bureau are saying that there will always be a space for the human touch (The Syedney Morning Herald, 2007). Wherever travel agents remain incomparable is in their capability to offer a personal service. Naisbitt (2001) refers to it as high-touch, the antidote to high-tech. Moreover, it is becoming increasingly evident that agencies will need a high-touch high-tech strategy to satisfy the customers of the future (Naisbitt, 2001). A website cannot provide what the travel agent can offer such offering help, advice and also that personal touch to your travel planning experiences (McNally, 2007). According to the technology advisor Mary O Haver, the experience that travel agent has is part of the personal touch that travel agents can offer. Besides that, according to Hoffman (2012) who is an online travel expert and managing director of the worlds largest online travel agency, expedia.com.au, peo ple will always like to walk into a store and get personal service. He also said that, the more complex the trip, the more cooperative an experienced agent will be. He continued that, an agent can guide an inexperienced traveler over foreign travel or travel to exotic destinations. When travel in less developed tourism destination, the travel agents may have more knowledge of travel about that destination (Morris, 2012). Complicated arrangements like various destinations on one ticket or group travel might turn into difficult and an agent with experience can help (Morris, 2012). According to Olmsted (2012) in his article, between the several main advantages of high-powered agents carry to the table is individual connections and influence. If you have problems while you remain away, your travel agent is there to help you in resolving your concerns. If you make a booking with a travel agency, you are less likely to experience flight, city, or accommodation changes by the tour company, as they know the agent will be there to stand behind you (Travel Cafà © Inc, 2012). If you have at present reserved your trip but before you go to travel you want to adjust some details, your travel agency can assist you by get all the required steps complete, leaving you without the difficulty and confusion (McNally, 2007). Travel agencies take care of all travel particulars form reserving tickets to booking hotels that can give the tourist sufficient time to plan the travel (McNally, 2007). According to Donvan Lieberman (2011), the human touch that makes travel agencies different is when something goes wrong with our trip; we have someone to call or refer to solve the problem. Compared to persons who booked their accommodation or flight tickets online, there was no one for them to refer to help them resolve that situation. Secondly, according to them, travel agents are giving services by giving real information or their personal experience on the destination spots they send people to. They can also give travel tips that maybe useful where we cannot get them from online information. If a person booked online, if there is any mistakes happen during their bookings, they will have to carry the burden for themselves. But, using by the travel agents, they will do anything in order to personalize the needs and wants of their customer (Travel Cafà © Inc, 2011). Besides that, the travel agents are giving their specialized expertise that an individual does not have, or might fo rget during a trip. For example, visas, insurance, currency exchange and also custom regulation of a destination (Cole, 2009). Travel agents can help you to arrange and organize any compulsory official papers that you possibly will need in order to travel outside of the country (McNally, 2007). Rand McNally (2007) added that, travel agents know the necessary documents that you may need for your traveling such as visa and they can direct you to your local passport office too. Furthermore, travel agent can give extra services that an individual cannot get from online booking. One of the example is they have the ability to source and different travel experience and help to book hard booked restaurant (Talwar, 2011). Other than that, when you call with any problems during your trip, an online travel agency is not going to pick-up the phone but then a travel agent will remains to give you that personal care even though you are away (McNally, 2007). Building that personal relationship pro vides you the assurance that you can reliance on your agents expertise and no matter the situation, they will be around to assist you to find a resolution (Bow, 2012). Additionally, if you should have any enquiries after booking your trip, you know exactly how to contact your travel agent and can escape the uncertain FAQ section on a website (McNally, 2007). The services that serve with the human touch and worth deal will make the travel agency retain in the business. According to Geoff Williams in his article, he said that as soon as the tourism space getting bigger, you are going to have a choice in the middle of a thinking, helpful individual and a capable unfeeling internet site that does not surely care if you travel on Saturn whereas your baggage bursts into flames on Mercury. As for that, who are you going to trust? Smart Money magazine summarized the whole thing moderately well on the cover of the June 2007 edition. FORGET ONLINE! TRAVEL AGENTS GET BETTER DEALS. 2.2 NEGOTIATION POWER In general, negotiation mean bargaining process between two or more parties seeking to discover a common ground and reach an agreement to settle a matter of mutual concern or resolve a conflict (Business Dictionary.com). According to Fisher Ury in their book Getting to YES: Negotiating Agreement without Giving In, negotiating is a basic way in getting what you want from other people (1981). While in Oxford Dictionary, negotiation means discussion is aimed at reaching an agreement. In Women Are Getting Even (WAGE) website, they interpret negotiation as conversation between two parties in order to make an exchange. According to Rusk (2006), the meaning of negotiation is discussion intended to produce an agreement. It also can be referring as common solutions that used to make a decisions and settle down the problems (Moore, 2012), a process which is two or more parties attempt to agree on the rate of goods and services that they exchange (Robbins Judge, 2003). Conflict and negotiatio n are a fact of everyday work-life, yet it often produces anxiety (Cutts, 2012). The UK Border Agency has announced that there are still technical problems with online booking service (Kelly, 2012). This statement shows that sometimes online booking faced a problem such as lost record (Kirschbaum, 2009), security issues (Fane, 2010) and technical issues (Scoot, 2012). There are problems that faced by customer when they used online booking system. Despite the fact that all the respondents (except for one) use computers almost every day, 14% believe that booking online is not securing in general (Bogdanovych et al, 2006). Conflict happen because of these problems. Conflict happen when people did not agree with the issue, it will create a friction or tension between that individual or groups (Nahavandi, 1999). Negotiation is a process that examining the facts of situation, exposing the interest of both parties involved and bargaining to solve the conflict as many as possible (Moore, 2012). Negotiation permeates the interaction of almost everybody in the organization (Robbins Judge, 2003). According to Lucas (2008), conflict might occur because of differing perception, inadequate or poor communication and also contrary expectations. These problems often happen when dealing with customer especially in travel agency. In tourism industry, negotiation is an important process to gain a mutual agreement of something, especially for the travel agencies. It is crucial for them to confirm what their customer wants and need. Through negotiation conflict between travel agency and customer can be reduced. Negotiating through areas of conflict can often lead to win-win situations agreeable to parties, reducing ill felling and conflict (Queensland Government, 2011). Travel agents have the negotiation power because they have maximum choice to offer to their clients (Travel Cafà © Inc 2011). This means they have variety of choices that they can get from their travel suppliers and they can give us the best deal with best value of possible. Online booking lack of firsthand knowledge and rarely gives customer opportunity to speak with someone knowledgeable about service that they are booking (Morelock, 2012). The clients and travel agents can assists us to get what we need in our vacation and help us to get the best offer. Online booking allows customer to make all travel plans on the Internet means they can do it any time of the day or night at home or while theyre on their lunch break at the office (Oakley, 2012). It is true when we are doing booking online we can make a booking everywhere and anytime, where it will be more convenient to us, but we cannot negotiate the price of the tourism product that we wish to book. If we are negotiating with travel agents, we have the chance to get lower prices as possible. Price negotiation usually occurs during purchasing of materials or supplies (Francois, 2012). For example, if a travel package to Cameron Highlands costs about RM300 for two nights, the clients can negotiate to get the lower price and finally they will get the offer around RM250 only. With negotiations, both parties will receive their own benefits and it is a win-win situation (Rusk, 2006). When customer asks an agent to negotiate, means customer are essentially asking the agent to subsidize t heir vacation (Brock, 2009) but through online system, customer had no change to negotiate with an agent because the price is fixed. The Marriott International, Hilton Hotels, Sheraton Hotels Resorts and others was charged in San Francisco Federal Court on charges conspired to use their market dominance to fix the hotel prices with travel websites like Travelocity, Booking.com and Expedia, a subsidiary of Priceline.com From this case we can see that customer cannot negotiate the price because the price is fixed. The aim of the negotiations is to decide the price that is acceptable for both parties (Francois, 2012) From price negotiation process it becomes bargaining process. Negotiations commonly follow a process of positional bargaining (Cutts, 2012). Oxford Online Dictionary give two interpretation of bargaining, the first is an agreement between two or more people or groups as to what each will do for the other. The second is a thing bought or offered for sale much more cheaply than usual or expected. There are two types of negotiation which are distributive bargaining and integrative bargaining (Robbins Judge, 2003). Distributive bargaining also called claiming value, zero-sum or win-lose bargaining is a competitive strategy that is used to decide how to distribute a fixed resource such as money (Spangler, 2003). Honeyman (2012), interpret integrative bargaining as one of platform which party try to understand interests of another party, on the expectation that it will helping the opponent to create solution as responsive its own concerns. According to Tewart (2012), many times people say they dont like to negotiate (bargaining) yet, they still shop around and never pay full price. The word bargaining here does not only mean price negotiation, it is a much differentiated and broader term (Management Study Guide, 2012). Customer also can bargain to build his or her own trip with or without help from a customer care executive (Agarwal, 2012), asking whether travel agency offer travel insurance (trip Travel Responsibility Informed Protected, 2012) and a customer can seek redress under certain circumstances commonly referred as the right to repair, replacement or refund (Government of South Australia, 2011). These are things that customer can always bargain with travel agencies. The freedom for the customer is restricted when they make booking through online system. Customer cannot confirm their specific requirement when make the online booking through the hotel reservation system (Vyas, 2010). For example, when they make booking through hotel reservation system and they have something that they dont understand, there is no place for them to raise the questions. According to Lloyd, booking online doesnt have individual to deal with booking process, it leaf to customer to read and understand the complicated terms and conditions. One of the advantages of booking direct with the hotel, by phone or email, is that customer can request a specific room of the hotel and they cannot normally do that online or with an agent (Trend, 2010) According to Tewart (2012), most people act in their best interest and most people who say they dont like negotiating, actually still want to. This statement shows that customers still love to negotiate and online booking system prevent them from doing it. Negotiation is needed in order to secure the resources required for successful project completion (Evans Lindsay, 2008). Through negotiating win-win solutions with customers, it will not only give your company the best chance to succeed but will also create relation between customer and your company for future sales opportunities (Douglas, 2003). Negotiation also can increase clarity about the problem, can lead to innovative breakthroughs and new approaches, involvement in conflict can sharpen approaches to bargaining, influencing, competing and also can focus more attention on basic issues and lead to solution (Wertheim,1996). Solving problems that arise in negotiations is an integral part of collective bargaining. The first task is to recognize what is the problem that occurs and the secondly, is to decide what strategy should be taken to solve the problem (Anon, 2012). According to Goodale (2007), negotiation is one of the most important parts in business as well as one of the most interesting parts of professional purchasing

Research Strategy for Employee Motivation Research

Research Strategy for Employee Motivation Research Research is seeking through methodical processes to add to ones own body of knowledge and to that of others, by the discovery of nontrivial facts and insights (Sharp et al., 2002). Davis (1999) defines business research as a systematic, controlled and critical investigation of phenomena which used to help the managerial decision makers. Before conducting a research there is a need of clear planning of how to conduct the research. According to Saunders et al. (1997) research strategy is the general plan of how the researcher will answer the research question that has set. There should be clear objective that derived from the research question and specify the source form where to collect data for the research. For this research primary and secondary data will be used. Primary data is the data which does not found in a compiled way. The researcher need to collect it and compiled in such a format that help in the decision making process (Bryman, 1988). On other side those data that has a lready been collected by someone for some other purpose is known as secondary data (Gill Johnson, 2002). Research is a scientific and systematic search for related information about topics and its study. It is a systematic method of finding solutions to problems. According to Clifford woody research comprises of designing and redesigning problems, forecasting hypothesis, collecting, organizing, and evaluation of data, making deductions and research conclusions at last carefully testing conclusion to determine whether they fit the formulating hypothesis. RESEARCH DESIGN: bit modified required Research design can be thought of as the structure of research it works like glue that connects the entire found element in a research project and put them together. For doing my research on motivation of employee performance in ASDA, CROSSHURBOUR (London, UK), I choose Descriptive research method. The objective of this research is to portray accurately the characteristics of a particular group, situation or individual. For this research I would like to do make interview and questionnaires that is a quantitative research method. A well defined questionnaire was used effectively to gather information on both overall performance of the test system and specific components of the system. For this I will follow the following steps, I will ask permission form the appropriate person in the ASDA Croeehurbour, UK that I can start to research on the store, Then I will make a questioner form related to the employee motivation, After this I will run a pilot testing of the questioner form, to see weather they are acceptable or not according to the business and academic standard, Then I will randomly give the questioner form to the employers of ASDA, i.e., involving some managers, team-leaders, supervisors, day and night shift colleges both male and female. Then I will analysis the collected data and find out conclusions on these. I believe this method will narrow down a very broad field of research into easy researchable topics. This research design is also useful for testing whether scientific theories and models actually work in the real world. PILOT/ PRE-TESTING: To see how actually the questionnaire works a pilot/ pre-testing of questionnaire was conducted, which was distributed to some people who are expert in the field and then all of them were collected back as completed questionnaires and take their feedback. On the basis of doubts raised by the respondents of this collected questionnaire, the questionnaire was redialed to its present form. As a result of the pilot test, minor changes in word selection and instructions were made to the questionnaire. METHODOLOGY The research design for this study employed a descriptive survey method. The target population of this study included employees at the ASDA, Crosshurbour London, UK). The sample size included all 50 employees of the target population out of 300. Forty-eight of the 50 employees participated in the survey for a participation rate of 96%. From a review of literature, a survey questionnaire was developed to collect data for the study [(Bowen Radhakrishna (1991); Harpaz (1990); Kovach (1987)]. Data was collected through use of a written questionnaire hand-delivered to participants. Questionnaires were filled out by participants and returned to me. The questionnaire asked participants to choose the appropriate relevant to them, ranking the importance of factors that motivated them in doing their work: 1=strongly agree . . . 5= strongly disagree. DATA COLLECTION METHOD: I collect data through by two ways, Primary data Secondary data The data that required for our project will be collected through two sources, firstly from the primary sources and this source consists of the data analyzed from questionnaire and interaction with the user at that time only and secondly for secondary data I will be collected from records, company websites journals, books and magazines, internet as a source. ETHICAL CONSIDERATION: While conducting the research some issues need to follow. The procedure of data collection should maintain properly. Reliability and quality of data should be ensured. The permission of the appropriate authority is necessary before doing the investigation for primary research. The information cannot be used for any other illegal or unfair purposes and the information must remain as the property of the researcher. LIMITATIONS OF THE STUDY: There are some certain limitations for this study which are mentioned below- Survey has been done only on the employee of ASDA, CROSSHARBOUR (London, UK), not whole ASDA in UK. The time of study was limited. The study is based on a sample size of data collection. The employers were chosen randomly. It was very difficult to get the information from the primary sources due to busy scheduling. Ref: Used in this chapter http://www.joe.org/joe/1998june/rb3.php Bowen, B. E., Radhakrishna, R. B. (1991). Job satisfaction of agricultural education faculty: A constant phenomena. Journal of Agricultural Education, 32 (2). 16-22. Harpaz, I. (1990). The importance of work goals: an international perspective. Journal of International Business Studies, 21. 75-93. Kovach, K. A. (1987). What motivates employees? Workers and supervisors give different answers. Business Horizons, 30. 58-65. Questionnaires to the managers Date: 20.02.2011 Manager ADSA Supermarket Crosshourbour London,UK A STUDY ON EMPLOYEE MOTIVATION Sir/Madam, As a part of my project I would like to do research and gather some information from you, about employers motivation in the organization. It will help me in an in depth study of project. I would be obliged if you co-operate with me in filling the questionnaire. Since the questionnaire is being used for academic purpose, the information gathered will be strictly confidential. Sincerely Md. Badiuzzaman MBA Researcher Please see attachment below. Kindly answer the following: Name of the employee: Position: Researcher: Md. Badiuzzaman Organization name: ASDA, crosshurbour Date: 20/02/2011 (Please put cross [X] in the appropriate box) 1. How long been you are working here? A) Less than 1 year B) 01-05 years C) 06-10 years D) 11-15years E) More than 15 years Is the Present HR functions is working effectively in the company to motivate employees? Highly satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied How employee motivation adding value to the company? By- (Rank 5- strongly agree, 4-Agree, 3-neutral, 2-disagree, 1-strongly disagree) No Factors Rates 1 Employees are sincere to their job 2 Giving best output to the customers 3 Making good relations with the managers 4 Making the work place as a friendly environment 5 Helpful attitude towards change Is the human resource management strategies meeting firm goals and objectives: Yes No Occasionally Is the motivating factors increasing firms profitability? Influence Does not influence No opinion What are the most effective factors that being used to motivate the employees? (Rank 1, 2, 3, 4à ¢Ã¢â€š ¬Ã‚ ¦. respectively) No Factors Rank Salary increase Bonuses Leave Motivational talks Recognition What other HRM practices could ASDA implement to improve employee motivation? (Rank 5- strongly agree, 4-Agree, 3-neutral, 2-disagree, 1-strongly disagree) No Factors Rank Rewarding on weekly basis sales Employee of the months (recognition) Selected goal for the individual Seasonal instant reward Offer help with career goals Pinpoint each employees personality Find out employees need at work What HRM strategies are generally using by ASDA to motivate their employees? Questionnaires to the EMPLOYEES Date: 20-02-2011 A STUDY ON EMPLOYEE MOTIVATION Sir /Madam, As a part of my project I would like to gather some information from you which will help me in an in depth study of the project. I would be obliged if you co-operate with me in filling the questionnaire. Since the questionnaire is being used for academic purpose, the information gathered will be strictly confidential. Kind regards MD. Badiuzzaman Kindly fill the following: Name of the employee: Position: Researcher: Md. Badiuzzaman Organization name: ASDA, crosshurbour Date: 20/02/2011 (Please put cross [X] in the appropriate box) 1. Are you satisfied with the support from the HR department? A) Highly satisfied B) Satisfied C) Neutral D) Dissatisfied E) Highly Dissatisfied 2. How long been you are working here? A) Less than 1 year B) 01-05 years C) 06-10 years D) 11-15years E) More than 15 years 3. Management is really interested in motivating the employees? A) Strongly agree B) Agree C) Neutral D) Disagree E) strongly disagree 4. Are you satisfied with the effort to you and your performance by the superior and the team members? A) Highly satisfied B) Satisfied C) Neither satisfied nor dissatisfied D) Dissatisfied E) Highly Dissatisfied 5. Which type of incentives motivates you more? A) Financial incentives B) Non-financial incentives C) Both 4. How far you are satisfied with the incentives provided by the organization? A) Highly satisfied B) Satisfied C) Neutral D) Dissatisfied E) Highly Dissatisfied 7. Do you think that the incentives and other benefits will influence your performance? A) Influence B) Does not influence C) No opinion 8. Does the management involve you in decision making which are connected to your department? A) Yes B) No C) Occasionally 9. What is your suggestion about the recognition given by the management? A) Highly satisfied B) satisfied C) neither satisfied nor dissatisfied D) Dissatisfied E) Highly Dissatisfied 10. Whether your suggestion will be considered during your job? A) Frequently B) Rarely C) Occasionally 11. Does the mission and purpose make you feel the importance of your job? A) Always B) Mostly C) Sometimes D) Rarely E) Not at all 12. Do you agree that frequent chance has been given to improving your skill and job knowledge? A) Highly agree B) Agree C) neither agree nor disagree D) Disagree E) Highly Disagree 13. Do you agree with the company functions conducted in your organization? A) Highly agree B) Agree C) Neither agree nor disagree D) Disagree E) Highly Disagree 14. Are you satisfied with the stress relief programs conducted in your organization A) Highly satisfied B) Satisfied C) Neither satisfied nor dissatisfied D) Dissatisfied E) Highly Dissatisfied 15. Do you get the information you need to do your job well? A) Highly agree B) Agree C) Neither agree nor disagree D) Disagree E) Highly Disagree 16. Please provide the following rates. (5- Strongly agree, 4- Agree, 3-Neutral, 2-Disagree, 1-Strongly disagree) No Factors Rates Reasonable periodical increase in salary Job security exist in the company Good relationship with co-workers Effective performance appraisal system Effective promotional opportunities in the organization Good safety measures adopted in the organization. Performance appraisal activities are helpful to get motivated Support from the co-worker is helpful to get motivated Company recognize and acknowledge your work 17. Rank the following factors which motivates you the most? (5- Highly, 4- Normal, 3-Neutral, 2-Not much, 1-Not at all) No Factors Rank Salary increase Promotion Leave Motivational talks Recognition 18. What changes can be made to improve the work place environment? Have to include SEX: M or F (Source: http://www.scribd.com/doc/7523739/sathy at 23.02.2011 at 09.20pm) ( Source: http://www.experiment-resources.com/case-study-research-design.html ) (Source: www.knowthis.com/principles-of-marketing-tutorials/marketing-research/research-validity-and-reliability/ , 22/02/2011, 5.10pm) (Source: http://www.knowthis.com/principles-of-marketing-tutorials/marketing-research/research-validity-and-reliability/,/, 22/02/2011, 8.15 pm.) (source: www.knowthis.com/principles-of-marketing-tutorials/marketing-research/research-validity-and-reliability/, 27/01/2010, 8.15 pm.)

The Independent Artist in The Awakening and Narcissus and Goldmund :: comparison compare contrast essays

The Independent Artist in The Awakening and Narcissus and Goldmund  Ã‚  Ã‚        Ã‚  Ã‚   One of the great themes of the modern Western literary tradition is that of the artist's independence. Writers throughout history have struggled with this problem in their own lives. Often coming from the upper classes, they may decide to give up a life of relative comfort and financial security in order to explore the wilds of the human spirit through literature. They must choose between financial and emotional satisfaction. This is the decision made by the protagonists of both Hermann Hesse's Narcissus and Goldmund and Kate Chopin's The Awakening. In both of these novels, the protagonist leaves mainstream society behind in order to become an artist, perhaps mirroring the lives of the authors themselves. But it is not the mere physical departure from mainstream society that is the most important factor in these novels. What is most important is the emotional and mental distance that Goldmund and Edna place between themselves and their respective cultures. In both of the se novels, the artist is portrayed as a renegade spirit, leaving behind the strictures of their cultures of birth in order to pursue art. These cultural strictures come in a number of forms. First, the artist attacks intellectual conformity, choosing art over all other means of self-expression even though it is not widespread in his or her society. Though it is not explicitly stated - and is perhaps even subconscious - the artist chooses art over either academe or high society. The artist questions society's customs, making this choice explicit in their daily actions. The artist rejects ostentatious displays of wealth and the cultural emphasis on money, replacing it with a frugal simplicity more conducive to authentic experience. Finally, the artist calls into question the cultural construct most important to any understanding of human interaction - the binary conception of gender. Attacks on conformity In Narcissus and Goldmund, Goldmund begins the novel at a medieval cloister, a bulwark of classical - that is, Greek and Roman - culture against the backdrop of a backward Europe. Hesse emphasizes the unchanging nature and relative permanence of the cloister and its population: "Generations of cloister boys passed beneath the foreign tree... There were always newcomers; and the faces changed every few years, yet most of them resembled one another, if only for their blond and curly hair" (3-4; ch.

Rabies: a breif overview :: essays research papers

Rabies is a preventable viral disease of mammals most often transmitted through the bite of a rabid animal. The vast majority of rabies cases reported to the Centers for Disease Control and Prevention (CDC) each year occur in wild animals like raccoons, skunks, bats, and foxes. Domestic animals account for less than 10% of the reported rabies cases, with cats, cattle, and dogs most often reported rabid. Rabies virus infects the central nervous system, causing encephalopathy and ultimately death. Early symptoms of rabies in humans are nonspecific, consisting of fever, headache, and general malaise. As the disease progresses, neurological symptoms appear and may include insomnia, anxiety, confusion, slight or partial paralysis, excitation, hallucinations, agitation, hypersalivation, difficulty swallowing, and hydrophobia (fear of water). Death usually occurs within days of the onset of symptoms.s Over the last 100 years, rabies in the United States has changed dramatically. More than 90% of all animal cases reported annually to CDC now occur in wildlife;    before 1960 the majority were in domestic animals. The principal rabies hosts today are wild carnivores and bats.. The number of rabies-related human deaths in the United States has declined from more than 100 annually at the turn of the century to one or two per year in the1990's.   Modern day prophylaxis has proven nearly 100% successful.    In the United States, human fatalities associated with rabies occur in people who fail to seek medical assistance, usually because they were unaware of their exposure. Although human rabies deaths are rare, the estimated public health costs associated with disease detection, prevention, and control have risen, exceeding $300 million annually. These costs include the vaccination of companion animals, animal control programs, maintenance of rabies laboratories, and medical costs, such as those incurred for rabies postexposure prophylaxis (PEP). Accurate estimates of these expenditures are not available. Although the number of PEPs given in the United States each year is unknown, it is estimated to be about 40,000. When rabies becomes epizootic or enzootic in a region, the number of PEPs in that area increases. Although the cost varies, a course of rabies immune globulin and five doses of vaccine given over a 4-week period typically exceeds $1,000. The cost per human life saved from rabies ranges from approximately $10,000 to $100 million, depending on the nature of the exposure and the probability of rabies in a region. Customarily, the level of international resources committed to the control of an infectious disease is a response to the associated human morbidity and mortality.

Models and Theories Essay

New technological advances have changed the way organizations are preparing for the future. Management must focus on the human implications resulting from the implementation of new technology and be prepared for resistance and human implications resulting from technological changes. The way management prepares for the change can create a smooth transition or failure. Many theories and models for change have been created to help this transition. Choosing the right model or theory for your work place depends on the type of organization. Although you do not know how the workforce will react to the change, it is important to implement a strategy that will help foster the change. Many factors needed to be weighed to implement a successful change strategy. Management needs to look at the organizational culture, the challenges of implementing the change and the tactics they will use to overcome resistance of the change. There are many different models and theories involving change management. The first model is appreciative inquiry. â€Å"Appreciative inquiry is a form of action research that attempts to create new theories, ideas and images that aid in the developmental change of a system (Bushe, Gervase, 2001). † Appreciative inquiry is a collection of people’s positive experiences and tries to find ways to emulate them. A disadvantage to appreciative inquiry is that there is no set way of collecting data. â€Å". The basic process of appreciative inquiry is to begin with a grounded observation of the â€Å"best of what is†, then through vision and logic collaboratively articulate â€Å"what might be†, ensuring the consent of those in the system to â€Å"what should be† and collectively experimenting with â€Å"what can be (Cooperrider & Srivastya, 1990)†. An advantage to appreciative inquiry is that organizations can build from previous positive experiences. This method also promotes group cohesiveness and bonding over shared experiences. The open-systems theory is a model that seeks to omprehend the interdependencies between the organization and its environment. â€Å"To conceptualize an organization as an open system is to emphasize the importance of its environment, upon which the maintenance, survival, and growth of an open system depend. A systems approach to organizations begins with the postulate that they are open systems which, of necessity, engage in various modes of exchange with their environment (Katz and Kahn, 1966)†. The open-systems method developed by Bertalanffy in 1956, uses action plans and problem solving techniques. Considering the task elements involved for groups, collective efficiency perceptions of groups may influence their effectiveness (Gibson, 1999). Leaders in an organizational change will face many different kinds of resistance. These changes arise from perceived threats and changing of their normal work routine. According to Lewins force field analysis, â€Å" an issue is held in balance by the interaction of two opposing sets of forces, those seeking the change and those attempting to maintain the status quo; the resisting forces† (Lewin, Kurt). The change model by Beckhard, states, â€Å"employee involvement is essential in understanding the connection between employee empowerment and organizational success†. The three components of overcoming resistance in this method are dissatisfaction with the current situation, vision of the future, and achievable steps to reaching this vision. The catastrophe theory looks at change in a mathematical formula. The catastrophe theory states that once an organization is out of its stable or preferred state there is no continuous way back.

International Organizations Essay

International organizations have been noted to be around since the mid- 19th century and such organizations do not operate for profit. An international organization is defined by the United Nations as an organization with an international membership, scope, or presence. The main objective of all the international organizations they say ,have usually been welfare and the improvement of member countries through cooperation. Karns and Mingst identify the two main types of international organizations as IGOs and INGOs which they also refer to as international and transnational structures who are actors in global governance. Global governance, they say, are the cooperative problem-solving arrangements and activities that states and other actors have put into place to deal with various issues and problems. Firstly, Intergovernmental Organizations; herein referred to as IGOs will be discussed. IGOs are organizations that include at least three states among their membership, that have activities in several states, and that are created through a formal intergovernmental agreement such as a treaty, charter, or statute. These organizations range in size from 3 members (North American Free Trade Agreement [NAFTA]) to more than 190 members Universal Postal Union [UPU]. Within these IGOs, members can be limited to one geographic region, for example the Organization of American States (OAS), the European Union (EU) or even the Caribbean Community (CARICOM) or they may come from all geographic regions such as members of the World Bank and IMF. Some IGOs are designed for solitary purposes such as the Organization of Petroleum Exporting Countries [OPEC]), whilst others have been developed for multilateral purposes, for example the United Nations [UN]. Most IGOs though, are not global in membership but are in fact regional, wherein a commonality of interest motivates states to cooperate on issues directly affecting them. Most are small in membership and designed to address specific functions. It must also be noted that IGOs are recognized subjects of international law with separate standing from their member states. According to Karns and Mingst, IGOs function for purposes of gathering, analyzing, and disseminating data, providing a place for negotiations, creating norms and defining standards of behavior through legally binding treaties, monitoring compliance with rules, adjudicating disputes and also taking enforcement measures and for allocating resources, providing technical assistance and relief and deploying forces. Kenneth Abbott and Duncan Snidal (1998) suggest that IGOs â€Å"allow for the centralization of collective activities through a concrete and stable organizational structure and a supportive administrative apparatus. This increases the efficiency of collective activities and enhance the organization’s ability to affect the understandings, environment, and interests of states. † In their book on International Organization Karns and Mingst say that â€Å"IGOs do not only create opportunities for their member states, but also exercise influence and impose constraints on their member states’ policies and processes† which aids in forcing governments to take positions on international or domestic issues of concern. They also facilitate the creation of principles, norms, and rules of behavior with which states must align their policies if they wish to benefit from reciprocity. For example, China’s admission to the World Trade Organization and how this has affected its national policies and required extensive governmental reforms. Secondly, International Non Governmental Organizations; herein referred to as INGOs will be discussed. INGOs are institutions that are established by non-state actors or at least one side of these organizations is not states. They can generally be defined as private, voluntary, non-profit, self-governing, professional organizations with a distinctive legal character concerned with public welfare aims. INGOs unlike IGOs are not created by treaties or states but rather private people and organizations and usual encompass more than three states and therefore cannot be bilateral. They employ limited resources to make rules, set standards, procreate principles and broadly represent more ‘humanity’ than states and other actors do. There are many kinds of NGOs such as transnational, government organized, government-regulated and initiated, business and industry, donor-organized, donor-dominated, people’s organizations, operational, advocacy, transnational social movements, quasi, and anti-governmental NGOs. Their number increased (more than 23,000 in the early 1990s) and their effectiveness for transnational politics became more relevant in recent decades. They have become â€Å"crucial participants in the international policy process† says Brown (1995). Some INGOs are formed to dvocate a particular cause such as human rights, peace, or environmental protection. While others are established to provide services such as disaster relief, humanitarian aid in war-torn societies, or development assistance. Many INGOs are transnational federations involving formal, long-term links among national groups. Examples include the International Federation of Red Cross and Red Crescent Societies, the World Wildlife Fund, Transparency International, Human Rights Watch, Amnesty International, and Save the Children. INGOs’ governance functions parallel many functions provided by IGOs and, like IGOs, they can be analyzed as both pieces of and actors in global governance. As pieces of governance, INGOs function to provide processes at many levels to pressure or persuade individuals, governments, IGOs, corporations, and other actors to improve human rights records, protect the environment, tackle corruption, create a ban on landmines, or intervene in conflicts such as that in the Darfur region of Sudan. Some IGOs, such as the International Labour Organization (ILO), World Tourism Organization, and the UN Joint Programme on HIV/AIDS (UNAIDS), provide for INGOs roles in their governance. As a result of global trends to privatize activities previously controlled by governments, services once provided by governments or IGOs are now often contracted out to INGOs. INGOs are important pieces of global governance because of the ways they enable individuals to act publicly through creating networks, and volunteering and this makes them useful links between the domestic and international communities and institutions. In this sense, they function as communicators among multiple levels of governance. Both Intergovernmental Organisations and International Non-governmental Organizations are of growing significance in the international community. The proliferation of non-state actors has recently led some observers of international relations to conclude that states are declining in importance and that non-state actors are gaining status and influence. New theories of international relations such as the â€Å"complex interdependence† of Robert Keohane and Joseph Nye (1989) were formed in order to explain new developments. Kegley and Wittkoph (1995) accurately point out that â€Å"as the world grown smaller, the mutual dependence of nation-states and other transnational political actors on one another has grown† Their significance can be noted not only through their international presence but also through their voice and ability to hold governments accountable for not abiding by the standards set forth through their organizations. The benefits of these two types of all the international organizations has usually been seen through its welfare improvement of member countries and its importance lies in the following: 1.  International organizations, such as International Trade Centre and World Trade Organization, assist member countries in promoting fair trade with each other. 2. The aim of the international organizations, such as Natural Capitalism and International Development Research Centre, is to enhance sustainable economic development in the world. 3. The World Bank and Institute of International Finance are international organizations that provide monetary help to member countries. 4. The purpose of the incorporation of international organizations, such as Food and Agriculture Organisation (FAO) and World Food Programme, is to provide food security to member nations. 5. The endeavor of international organizations, such as Global Environment Facility and United Nations Environment Programme, is to ensure environmental protection. 6. The protection of human rights is ensured by international organizations, such as the ICJ and Amnesty International. 7.  Emergency/disaster relief is taken care of by several international organizations, such as the International Committee of the Red Cross and ReliefWeb. 8. The WHO helps member countries promote health care and facilities. Most countries though, perceive that there are benefits to participating in IGOs and international regimes even when it is costly. South Africa never withdrew from the UN over the long years when it was repeatedly condemned for its policies of apartheid. Iraq did not withdraw from the UN when it was subject to more than a decade of stringent sanctions. China spent fourteen years negotiating the terms of its entry into the international trade system and undertaking changes in laws and policies required to bring itself into compliance with WTO rules. Additionally , INGOs too are increasingly active today at all levels of human society and governance, from local or grassroots communities to national and international politics. Many national-level groups, often called interest or pressure groups, are now linked to counterpart groups in other countries through networks or federations. International NGOs, like IGOs, may draw their members from more than one country, and they may have very specific functions or be multifunctional. IGOs have been proven to decrease the cost of information gathering which is more important for poor and small countries. Without the UN, many states are unable to obtain information about the international society and politics. Activities of IGOs, such as the UN and the IMF, are decisive for most small countries. They may impose their principles on them more easily than on big powers. Most governments; especially in less developed countries face serious resource constraints limiting their ability to apply the provisions of regimes to areas and activities under their jurisdiction. And in spite of the fact that international organizations are utilized by powerful nation-states, these states do not hold full power over IGOs. IGOs however do have notable influence in international and on the most powerful state, the United States (Karns and Mingst). IGOs have been especially successful in their effectiveness in economic issue areas is also considerably high. For example, the IMF and the World Bank are very effective in money flowing, debt management and financing debt issues between the rich and poor countries. Though still effective, IGOs are less influential in issues of high politics such as political and security issues. INGOs too play an increasingly important role in world politics through agencies, such as Greenpeace and Amnesty International who draw attention to issues of world-wide concern, promote international co-operation and they have a significant impact on the global dissemination of ideas, values and knowledge. One of the major challenges being faced by international organizations however is integrating developing countries on various measures. Health related issues, such as infant mortality in developing countries are also of great challenge. Some other challenges that international organizations are facing are in the filed of intellectual property rights, trade in services and investment measures in relation to trade. Also seen as future difficulties in the international system is the issue of multilateral liberalization due to growing regionalism and the reformation of world trade.